YouTube Media Buyer

Summary

Join Landed as a results-oriented YouTube Media Buyer and leverage your expertise in creating, managing, and optimizing YouTube advertising campaigns. You will be responsible for planning, managing, and optimizing paid media campaigns, primarily focusing on YouTube, with future expansion to other platforms. Collaborate with creative teams, analyze campaign performance, conduct audience research, and implement advanced targeting strategies. Your responsibilities include using A/B testing, staying updated on industry trends, and presenting performance reports. This role requires a minimum of 4 years of experience in digital media buying with a strong focus on YouTube advertising and proficiency in video marketing strategies. Landed offers a great salary, time off, and the opportunity to work remotely.

Requirements

• Minimum of 4 years of experience in digital media buying, with a strong focus on YouTube advertising
• Expertise in managing budgets, optimizing bids, and delivering measurable campaign results
• Proficiency in video marketing strategies, audience segmentation, and performance analytics
• Strong creative acumen, with experience collaborating on video content and ad copy development
• Familiarity with analytics tools and YouTube Ads Manager for tracking and reporting campaign performance
• Excellent time management and organizational skills, with the ability to handle multiple campaigns in a fast-paced environment
• Strong communication and collaboration abilities, with a focus on building relationships and aligning objectives
• A passion for video advertising and a drive to stay ahead of industry trends and innovations

Responsibilities

• Plan, manage, and optimize paid media campaigns with a primary focus on YouTube
• Manage campaign budgets effectively from the start, ensuring cost-efficiency and strong ROI
• Collaborate with creative teams to develop compelling video content and ad copy tailored to target audiences
• Analyze campaign performance metrics (e.g., CPV, CTR, CVR) to identify opportunities for optimization and improvement
• Conduct audience research and implement advanced targeting strategies to maximize ad reach and engagement
• Use A/B testing to refine creative assets, messaging, and targeting approaches
• Stay updated on YouTube advertising best practices, algorithm changes, and emerging trends
• Prepare and present performance reports with actionable insights and recommendations to clients and management
• Coordinate with cross-functional teams to align YouTube campaigns with overall marketing strategies

Preferred Qualifications

Experience with additional platforms such as Meta, TikTok, AdRoll, and programmatic advertising

Benefits

• Great salary
• Time off
• Work remotely from wherever you want