Abm And Demand Generation Director

Summary

Join Journey, a leading proactive mental health solution company, as their Account-Based Marketing (ABM) and Demand Generation Director. You will be responsible for developing and executing ABM and demand generation campaigns to drive pipeline growth. This high-impact role requires close collaboration with sales and other teams. Success in this position demands strategic thinking, tactical execution, and a data-driven approach. The ideal candidate possesses extensive B2B marketing experience, particularly in ABM and demand generation, and thrives in fast-paced startup environments. Journey offers a remote-first work environment and a comprehensive benefits package, including unlimited PTO, parental leave, and various wellness initiatives.

Requirements

• 5+ years of B2B marketing experience with a strong focus on ABM and demand generation
• Proven success working in a startup or high-growth environment, with the ability to navigate ambiguity and thrive in a fast-paced, dynamic setting
• Proficiency in key marketing channels: Webinar, LinkedIn, content syndication, events, paid social, email, direct mail, gifting, paid search, display advertising
• Expertise in tools like 6Sense, Demandbase, HubSpot, and Salesforce
• A proven track record of exceeding pipeline goals and campaign performance metrics
• Strong understanding of HR benefits and wellness space, including experience targeting HR and Benefits leaders
• Exceptional communication skills, with a knack for storytelling and copywriting
• Ability to manage end-to-end campaigns, from planning to execution and reporting

Responsibilities

• Build and own Journey’s ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals
• Design, launch, and optimize campaigns that leverage search, display, webinars, paid social, content syndication, direct mail, and events. Collaborate with the sales team to ensure alignment and seamless integration
• Equip SDRs and AEs with clear account prioritization based on a mix of firmographics/demographics, behavioral engagement and intent data (using 6Sense or equivalent), as well as, highly individualized messaging, content, and outreach strategies that enhance prospect engagement and improve lead conversion
• Partner with Product, Sales, and Customer Success teams to ensure campaign messaging resonates with Journey’s target personas and ICP
• Measure campaign success using metrics such as pipeline influence, lead quality, and ROI. Adjust tactics based on insights to meet growth objectives

Benefits

• Remote First. We are a remote company. Where you live is where we are located
• Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey
• Medical, Dental & Vision Insurance. Journey contributes 100% of the medical insurance premium for the employee, provided through Aetna
• Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it
• Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access
• Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit
• Productivity Stipend. Team members receive $1,000 to spend on co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable
• Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing
• Journey’s Proactive Employee Assistance Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit