Director of Demand Generation

Summary

Join GrowthLoop, a leading AI-powered marketing platform, as their Director of Demand Generation. You will play a critical role in shaping the future of AI-powered marketing and driving GrowthLoop's growth in 2025. This position requires strategic vision and tactical execution to deliver results across all levels, from crafting full-funnel demand generation plans to executing personalized ABM experiences. You will collaborate with sales leadership, build and run ABM programs, and constantly measure and analyze performance. The ideal candidate possesses 10+ years of experience in enterprise demand generation within B2B SaaS environments and a strong understanding of AI technologies. GrowthLoop offers a competitive salary, equity, and a remote-first culture with flexible work arrangements.

Requirements

• 10+ years of progressive enterprise demand generation experience, with the majority of your career focused on driving pipeline in B2B SaaS environments
• Strong background leading demand generation within partnership-heavy GTM motions
• Doesn’t shy away from getting hands-on in developing and executing highly targeted enterprise ABM strategies, from conception to implementation
• A sharp writer with the ability to craft engaging copy (email, paid ads, landing pages, etc.) and brings a deep understanding of how compelling content and messaging drives action through the buyer’s journey
• Demonstrated curiosity and early adoption of AI capabilities and tools, with a focus on driving innovation and improving marketing outcomes
• Analytical mindset, skilled in tracking, measuring, and optimizing camping performance with clear ROI insights
• Experience collaborating with event and field teams to drive pipeline growth and accelerate lead conversion
• Excellent martech expertise with deep proficiency in modern technology stacks (we use Salesforce, HubSpot, and Cognism), and a strong understanding of marketing operations to build and drive multi-channel campaigns at scale
• Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams
• Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change

Responsibilities

• Collaborate with sales leadership and bring a sense of urgency to meet all pipeline targets and bookings goals
• Design and execute a multi-channel demand generation strategy that helps us sell with and through our cloud partners
• Build and run ABM programs that drive marketing engagement in named enterprise accounts, and deliver highly personalized, scalable experiences that foster authentic connections with our target prospects
• Work alongside our event and partner marketers to meet all pipeline targets
• Measure and analyze performance constantly, flexing a data-driven approach to developing and adapting content and campaigns
• Be consistently "AI Curious" by staying on the cutting edge of emerging AI technologies and their applications in demand generation
• Design, implement, and analyze experiments that use AI to modernize and optimize demand generation programs. Share key insights and learnings from AI-driven experiments internally, to foster a culture of innovation and collaboration

Benefits

• Spot bonuses for major milestones and product feature graduations
• Opportunities for career progression and dynamic collaboration across teams
• Equity incentives for employees making an impact
• Remote-First Culture
• Flexible schedules and goal-based workstyle
• Unbounded PTO
• Monthly Recharge Days
• Free Platinum Health Insurance with Aetna
• 401(k) Program with Generous Company Match
• Quarterly Hackathons to focus on team passion projects
• Education Stipend towards your professional development
• Work closely with our world-class executive team
• Learners’ mindset culture