Remote Head of Demand Generation

Summary

Join our team as the Head of Demand Generation and lead our efforts in driving growth and expanding our impact in K-12 education. This role is crucial in supporting our mission to empower educators and improve student outcomes by generating and nurturing leads through online and offline strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Education, or a related field
• 7+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role, preferably in a SaaS company
• Expertise in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Strong analytical skills with the ability to translate data into actionable insights for marketing optimization and clear upward reporting
• Proven track record of driving lead generation and revenue growth within the K-12 or EdTech market, or a similar space
• Demonstrated experience with complex sales cycles, ABM strategies, and coordinating with partnerships and events
• Excellent project management skills with experience leading large-scale campaigns and initiatives
• Strong collaboration and communication skills, including experience presenting to executives and cross-functional teams

Responsibilities

• Develop and execute comprehensive demand generation strategies focused on increasing awareness, generating leads, and growing the sales pipeline
• Oversee the creation, execution, and optimization of marketing campaigns without being confined to specific channels
• Implement strategies to engage and nurture leads throughout the buyer’s journey, incorporating automation tools and personalized outreach to improve conversion rates
• Partner with Marketing Ops to track, analyze, and report on key performance metrics (MQLs, pipeline growth, conversion rates, revenue impact)
• Manage and mentor a team of marketers, fostering a collaborative, high-performing culture
• Lead customer-centric marketing efforts by crafting creative campaigns that capture the attention of K-12 executives and decision-makers in a crowded market
• Work in close collaboration with Sales and Marketing Ops to ensure demand generation efforts align with sales goals
• Oversee and manage the demand generation budget, ensuring resources are allocated efficiently to maximize ROI

Benefits

• A competitive salary and equity package in a well-funded startup with a strong product-market fit
• Excellent health, vision, and dental benefits (U.S. Only)
• 100% remote work environment
• Flexible PTO and paid parental leave
• 401(k) (U.S. Only)
• LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses