Head of Demand Generation

Summary

Join NoRedInk as our Head of Demand Generation and lead our efforts in driving growth and expanding our impact in K-12 education. This crucial role involves developing and executing comprehensive demand generation strategies, overseeing marketing campaigns, and nurturing leads. You will manage a team of marketers, collaborate with various departments, and report on key performance metrics. Success in this position requires strong leadership, analytical, and communication skills, along with proven experience in demand generation and the K-12 or EdTech market. NoRedInk offers a competitive salary and equity package, excellent benefits, a fully remote work environment, and the opportunity to make a significant impact on education.

Requirements

• Bachelor’s degree in Marketing, Business, Education, or a related field
• 7+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role, preferably in a SaaS company
• Expertise in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Strong analytical skills with the ability to translate data into actionable insights for marketing optimization and clear upward reporting
• Proven track record of driving lead generation and revenue growth within the K-12 or EdTech market, or a similar space
• Demonstrated experience with complex sales cycles, ABM strategies, and coordinating with partnerships and events
• Excellent project management skills with experience leading large-scale campaigns and initiatives
• Strong collaboration and communication skills, including experience presenting to executives and cross-functional teams
• Passionate about K-12 education and committed to our mission of empowering students and educators
• Ability to thrive in a fast-paced, fully remote work environment

Responsibilities

• Develop and execute comprehensive demand generation strategies focused on increasing awareness, generating leads, and growing the sales pipeline. Leverage complex sales cycle management and multi-channel approaches to target the right prospects
• Oversee the creation, execution, and optimization of marketing campaigns without being confined to specific channels. Collaborate with other teams (e.g., brand, partnerships, product marketing) to ensure seamless execution and the effective use of events and partnerships in campaign strategies
• Implement strategies to engage and nurture leads throughout the buyer’s journey, incorporating automation tools and personalized outreach to improve conversion rates
• Partner with Marketing Ops to track, analyze, and report on key performance metrics (sales-ready leads, pipeline growth, conversion rates, revenue impact). Provide clear, concise reports and insights to executive leadership and the board, highlighting trends, challenges, and opportunities for improvement
• Manage and mentor a team of marketers, fostering a collaborative, high-performing culture. Provide professional development and coaching to ensure team success and alignment with organizational objectives
• Lead customer-centric marketing efforts by crafting creative campaigns that capture the attention of K-12 executives and decision-makers in a crowded market. Understand what resonates with customers and design campaigns that solve their pain points
• Work in close collaboration with Sales and Marketing Ops to ensure demand generation efforts align with sales goals. Streamline processes around lead handoff, performance tracking, and funnel optimization
• Oversee and manage the demand generation budget, ensuring resources are allocated efficiently to maximize ROI

Benefits

• A competitive salary and equity package in a well-funded startup with a strong product-market fit
• Excellent health, vision, and dental benefits (U.S. Only)
• 100% remote work environment
• Flexible PTO and paid parental leave
• 401(k) (U.S. Only)
• LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
• Team retreats and events to connect with fun, talented coworkers
• The ability to help millions of students and teachers and address a critical societal need