Abm Manager

Summary

Join Constructor's dynamic marketing team as a highly motivated Account-Based Marketing (ABM) Manager. You will develop and execute targeted marketing strategies for enterprise retailers, driving engagement and revenue. This role requires close collaboration with the sales team to deliver personalized experiences to high-value accounts. You will leverage data and insights to define target accounts, create multi-channel marketing campaigns, and optimize ABM tech stack. Success in this position demands strong ABM expertise, proven revenue generation, and excellent communication and collaboration skills. Constructor offers a competitive compensation package, unlimited vacation, remote work options, and various employee benefits.

Requirements

• 3-5+ years of experience in B2B marketing, with at least 2 years of hands-on ABM experience
• Proven success in driving revenue through targeted marketing strategies
• Creative thinker with a customer-first approach to marketing
• Strong understanding of ABM principles, tools, and strategies
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, or Pardot), CRM platforms (e.g., Salesforce), and ABM platforms (e.g., 6sense, Demandbase, or Terminus)
• Excellent project management and organizational skills with the ability to manage multiple priorities
• Strong collaboration and communication skills to align with cross-functional teams

Responsibilities

• Define target accounts in collaboration with the sales team, leveraging data and insights
• Develop comprehensive ABM plans, including one-to-one and one-to-few campaigns
• Create thoughtful, engaging, and personalized multi-channel marketing campaigns for target accounts, leveraging email, content, digital ads, webinars, events, direct mail and out of home. These campaign tactics should be creative, bold, and on brand
• Partner with creative and content teams to develop tailored assets and messaging for specific account personas and stages of the buyer journey
• Use marketing tools (6Sense, Hubspot, Qualified, UserGems) and ad platforms (LinkedIn Ads, Google Ads) to deliver scalable ABM campaigns
• Make recommendations for optimizing our current ABM tech stack to unlock additional opportunities for growth
• Serve as the primary liaison between Marketing and Sales to ensure alignment on account strategies, goals, and metrics
• Train and enable sales teams to effectively utilize ABM tools, messaging, and content
• Work cross-functionally with Product Marketing, Demand Generation Managers, Marketing Operations, and Revenue Operations teams to refine targeting and improve results
• Monitor and analyze ABM campaign performance using key metrics such as engagement, website visits, SQOs, pipeline influence, and ROI
• Regularly present performance reports and actionable insights to stakeholders
• Continuously refine campaigns based on data insights and feedback to maximize impact

Benefits

• Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
• A competitive compensation package including stock options
• Fully remote team - choose where you live
• Work from home stipend! We want you to have the resources you need to set up your home office
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Parental leave for qualified employees