Abm Manager

Summary

Join Wunderkind as an ABM Manager and play a pivotal role in driving marketing strategies tailored to key accounts. You will develop and execute account-based marketing plans, collaborate with sales and marketing teams to identify key accounts, create customized marketing content, and launch hyper-personalized campaigns. Responsibilities include monitoring campaign effectiveness, managing budgets, and staying updated on ABM trends. This role requires a Bachelor's degree in a related field, 3+ years of ABM experience, strong understanding of CRM systems, and excellent communication skills. The base salary range is $80,000 to $95,000.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3+ years of experience in account-based marketing, B2B marketing, or a similar role
• Strong understanding of CRM systems and marketing automation tools
• Excellent communication, interpersonal, and presentation skills
• Experience in creating Email marketing campaigns
• Ability to work collaboratively in a team-oriented environment
• Strong analytical skills and data-driven thinking

Responsibilities

• Develop and execute account-based marketing plans for Enterprise and SMB accounts, aligning with the sales team to ensure targeted and cohesive strategies
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers
• Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising
• Launch hyper-personalized, multi-channel marketing campaigns for key priority accounts as decided upon with the sales team
• Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
• Stay up-to-date on the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve

Preferred Qualifications

• Experience with Salesforce, Marketo, or similar CRM and email automation platforms
• Prior experience in the SAAS sector
• Familiarity with SEO, content marketing, and digital marketing strategies
• Experience with 6sense or other ABM platform

Benefits

The base salary range for this role is $80,000 to $95,000