Abm Campaign Manager

Anaplan
Summary
Join Anaplan's ABM-Digital team as an ABM Campaign Manager and play a crucial role in driving revenue growth. You will create and nurture qualified leads and accounts, collaborating with cross-functional teams to design and manage integrated global marketing campaigns for the HR/Workforce Planning line of business. Your focus will be on generating and advancing qualified opportunities through account-based strategic initiatives. This role involves developing and executing account-based marketing programs, collaborating with stakeholders, managing budgets, and monitoring campaign performance. The ideal candidate possesses a Bachelor's degree, 7+ years of B2B demand generation experience in SaaS, and strong communication and reporting skills. Anaplan offers a competitive salary and a commitment to diversity, equity, inclusion, and belonging.
Requirements
- Bachelorβs degree in Business, Marketing, or a related field
- 7+ years of B2B demand generation experience in SaaS
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- The ability to manage multiple projects simultaneously with strong attention to detail is a must
- Strong communication and presentation skills
Responsibilities
- Develop and execute account-based marketing programs for the HR/Workforce Planning LOB that drive engagement, leveraging channels such as events, webinars, email, paid media, search, retargeting, content syndication, and third-party partnerships
- Work closely with internal subject matter experts (SMEs) to deeply understand LOB pain points and tailor messaging to resonate with decision-makers within the HR/Workforce Planning LOB
- Identify trends and insights, optimizing digital marketing activities based on learnings to improve performance
- Interface with stakeholders across the Revenue team to ensure alignment and commitment to revenue targets and business objectives
- Leverage the internal project management team to align resources across Solutions, GTM, Sales, and Marketing teams to execute campaigns
- Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
- Deliver high-quality Marketing Qualified Accounts (MQAs) with actionable engagement data and insights to SDRs to enable personalized outreach and optimized conversions
- Develop and optimize marketing plans, including strategic ABM initiatives incorporating 1: Many, 1: Few, and 1:1 campaigns, leveraging engagement and intent data to prioritize target accounts, messaging, and tactics
- Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
- Oversee vendor selection and contracts as needed
- Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Preferred Qualifications
- Experience in marketing HR/Workforce solutions or business services is a plus
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Familiarity with Demandbase, Salesforce, and Workfront is a plus
- Adept at working within a fast-paced, client-facing, ever-changing environment
- Collaborative, flexible, and has a growth mindset that not only values what gets done but how the work gets done
Benefits
- Base Salary Range: $106,000 β $152,000 USD
- #LI-Remote