Abm Campaign Manager

Summary

Join Mattermost's growing marketing team as a dynamic ABM Campaign Manager! You will be responsible for developing, executing, and optimizing highly personalized, multi-channel campaigns targeting key accounts. This role involves overseeing the email marketing program, ensuring alignment across campaigns and maintaining best practices. You will collaborate with sales, product marketing, and demand generation teams to create personalized account journeys and manage multi-touchpoint campaigns. Success in this position requires a strategic mindset, hands-on approach, and data-driven decision-making. The ideal candidate has a proven track record of creating high-impact ABM programs and managing organization-wide email marketing strategies.

Requirements

• 3-5+ years of experience in B2B and/or B2G marketing, with a focus on account-based marketing, demand generation, or field marketing
• Proven track record of creating and executing ABM programs that drive engagement and pipeline growth
• Strong understanding of ABM strategies and frameworks (1:1, 1:few, 1:many)
• Experience managing an organization-wide email marketing program, including oversight of automated workflows, cross-departmental collaboration, and email platform administration
• Expertise in email marketing best practices, including segmentation, A/B testing, automated workflows, and performance analysis
• Experience with marketing technologies and ABM platforms (e.g., 6sense, Demandbase, HubSpot, Marketo, Salesforce, or others)
• Excellent project management skills and ability to manage multiple campaigns simultaneously
• Strong analytical skills with a focus on campaign performance, attribution, and reporting
• Excellent communication and collaboration skills to align cross-functional teams and stakeholders

Responsibilities

• Design and execute multi-channel ABM campaigns (1:1, 1: few, 1: many) across priority accounts
• Develop and manage the overall email marketing program, including maintaining consistency in branding, messaging, and audience segmentation across all email initiatives
• Collaborate with other marketing functions to integrate email marketing seamlessly into larger multi-channel strategies
• Collaborate with sales, product marketing, and demand generation teams to develop personalized account journeys
• Build audience segments based on account intent, firmographics, and engagement data to deliver targeted messaging
• Coordinate the creation of personalized content assets, including landing pages, emails, ads, and direct mail, to engage key accounts
• Manage multi-touchpoint campaigns across digital, social, events, and offline channels to influence target accounts at every stage of the buyer’s journey
• Partner closely with sales teams to ensure ABM campaigns align with account plans and sales priorities
• Deliver account-specific insights to sales teams, including engagement reports, key contacts, and buying signals
• Ensure that insights and data from the overall email marketing program are shared with sales to enhance their account strategies and outreach
• Establish campaign KPIs and report on ABM performance, including engagement, pipeline contribution, and account progression
• Analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign effectiveness
• Manage and optimize the overall email marketing infrastructure, including platform configurations, deliverability best practices, and performance reporting
• Continuously optimize campaigns based on data insights, feedback, and results
• Utilize ABM platforms and tools to track campaign performance and enhance personalization
• Collaborate with product marketing, content marketing, and creative teams to produce relevant, high-impact assets tailored to target accounts
• Work closely with the demand generation team to ensure ABM efforts complement broader marketing initiatives
• Manage agency and vendor relationships as needed to scale ABM efforts

Preferred Qualifications

• Experience in industries such as defense, critical infrastructure, cybersecurity, or enterprise technology is a plus
• Familiarity with tools such as LinkedIn Campaign Manager, Google Analytics, and direct mail platforms (e.g., Sendoso, Alyce)
• Knowledge of sales enablement tools like SalesLoft or Outreach

Benefits

• $105,000 - $145,000 a year
• Remote-first