ABM Marketing Manager

Summary

Join Scandit as an ABM Marketing Manager and contribute to the growth of their Enterprise portfolio in North America. This 4-month maternity cover position (with potential extension) involves executing integrated marketing campaigns, collaborating with sales and business development teams, planning virtual events, and leveraging ABM platforms like Terminus. You will develop customer-centric programs, understand and adapt Scandit's value proposition, and optimize marketing touchpoints using data. The role requires strong communication, analytical, and project management skills, along with experience in enterprise field marketing and ABM execution. Scandit offers a flexible work environment, various benefits, and a supportive culture.

Requirements

• 5+ years of enterprise field marketing experience, preferably in a SaaS or other IT business, across multiple US regions
• Bachelor or Master level degree in marketing, communications or business administration
• Extensive knowledge and experience with account based marketing execution tactics, including ABM platforms
• Experience working closely with business development teams and sales, ability to partner with and provide guidance on marketing best practices
• Proven success in building impactful integrated marketing programs driving awareness and demand
• Passion to learn about new technologies and industry trends relevant to Scandit’s business
• Event and project management pro; you are highly organized and catch details others don’t. You are efficient and organized and can keep track of lots of moving pieces
• Exceptional verbal and written communication skills
• Strong analytical skills, ability to use data to make decisions
• Objectives-driven, with commitment to deliver against MQL and pipeline targets
• Experience working with 3rd party vendors and managing budgets
• Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration and quality of execution

Responsibilities

• Execute integrated campaigns on a regional level for North America. to acquire or expand penetration into target accounts across multiple verticals, with a focus on ABM (1:1 and 1:few)
• Work closely with the regional business development and sales organizations to develop and execute industry specific campaigns and regional field programs
• Plan and host virtual enterprise field events to deepen relationships with customers and attract local prospects
• Lead with a customer marketing mindset and develop marketing programs that highlight and include regional customers
• Utilize ABM platforms, like Terminus, to support account based marketing regional activities
• Understand Scandit value proposition and messaging, adopt it for local markets and activities as needed
• Work closely with senior members of the global marketing, partner and events teams and contribute to best practices for use in worldwide programs
• Optimize each marketing touchpoint using data, including top, middle and bottom-of-funnel channels

Preferred Qualifications

Experience / knowledge in manufacturing and/or field services

Benefits

• Flexible, office, hybrid or home working
• Innovation hackathons
• Global team outings
• Festive/end of year all company celebrations
• Your birthday off
• Learning and development opportunities
• Mentoring programs
• An attractive individual equity plan in a high growth company
• Top notch tech pack to enable you to do your most productive work
• Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, and Tokyo
• As well as specific benefits related to the location you are joining