Account Coordinator, Performance Marketing

Summary

Join Later as an Account Coordinator on the Performance Marketing team, supporting the Campaign Account Manager in executing influencer marketing campaigns for the Mavely platform. Collaborate in campaign planning, research and identify influencers, manage small-scale campaigns, and maintain influencer relationships. Responsibilities include negotiating contracts, reviewing content for compliance, monitoring campaign performance, and coordinating with cross-functional teams. The role requires a Bachelor's degree, 1-2 years of experience in influencer and affiliate marketing, and strong communication and organizational skills. Success in this position demands a proactive, results-driven approach, strategic thinking, and adaptability. Later offers a market-based compensation approach with a salary range of $26-29/hour and various benefits for permanent team members.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 1-2 years experience in influencer marketing and affiliate marketing, preferably in a similar role
• Self-starter with strong accountability for owning projects end to end
• Proactive, energetic attitude and desire to work in a fast paced, results-oriented and deadline-driven environment
• Deep understanding of the influencer and creator commerce landscape
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc)
• Experience in managing successful social/digital campaigns across social platforms
• Comfortable in Google office suite and workspace
• An aptitude for strategy with an innate passion for pop and Internet culture
• Team player
• Outstanding organization, time-management, and follow-through skills
• Excellent communication skills and relationship focused

Responsibilities

• Collaborate with the Campaign Account Manager to understand campaign objectives, target audience, and messaging
• Research and identify suitable influencers based on campaign requirements, audience demographics, and brand alignment
• Managing small-scale campaigns end-to-end with oversight from Campaign Account Manager
• Establish and maintain relationships with influencers and other relevant stakeholders
• Maintain positive relationships with influencers, acting as their main point of contact
• Provide influencers with campaign briefs, guidelines, and creative assets, and ensure timely delivery of content
• Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships
• Negotiate and manage influencer contracts, budgets, and deliverables
• Develop creative campaign concepts and strategies that align with brand values and goals
• Provide influencers with guidance, assets, and support to create high-quality content
• Assist in the coordination of campaign logistics, including campaign set up, content review and timelines
• Monitor campaign performance metrics and assist with wrap report creation and payouts
• Review influencer-generated content to ensure it aligns with brand guidelines, messaging, and legal and FTC requirements
• Ensure compliance with advertising regulations and disclosure guidelines for sponsored content
• Foster strong relationships with influencers, affiliates, and partners
• Provide timely communication and support to address inquiries and concerns
• Assist and support the Campaign Account Manager by addressing inquiries, providing support, and resolving issues
• Coordinate cross-functional teams to support campaign execution
• Communicate campaign updates to all relevant parties under strict timelines

Preferred Qualifications

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
• You share insights to help the team stay ahead and make informed decisions
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Benefits

• Various benefits plans
• $26-29/hour