Growth Marketing Coordinator

Summary

Join Birdy Grey, a direct-to-consumer brand celebrating friendships at weddings, as their Growth Marketing Coordinator. This remote role, requiring quarterly travel to the LA or NY office, supports the execution and optimization of Paid Social channels. You will manage daily campaign operations, collaborate with creative partners, analyze performance, and present actionable insights. The ideal candidate possesses 2-3 years of growth marketing experience with a focus on paid channels (Meta, Pinterest, TikTok, Google), strong analytical skills, and excellent communication skills. Birdy Grey offers competitive compensation, comprehensive healthcare benefits, retirement plan, generous PTO, wellness perks, flexible remote work options, employee discounts, and paid parental leave.

Requirements

• Bachelor’s Degree Required
• 2-3 years of experience in growth marketing with a focus on key paid channels (e.g. Meta, Pinterest, Tiktok, Google)
• Direct Paid Social hands-on campaign management experience required, including the ability to optimize bids, budgets, targeting, and creatives based on performance data and deep understanding of campaign metrics
• Foundational understanding of conversion tracking and pixel management
• Strong analytical skills with the ability to perform data analysis to surface actionable insights
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Hard working and eager to willing to roll sleeves up - no job is too big or too small
• Thrive in a dynamic, fast-paced, fluid environment
• Comfortable with ambiguity and take initiative to complete projects
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills

Responsibilities

• Support the Digital Marketing team’s strategy, vision, and roadmap to generate high quality conversions via Paid Social channels
• Manage day-to-day campaign operations of Paid Social marketing channels
• Execute campaign and creative builds in-platform and align bidding and budget optimizations
• Collaborate with creative partners on ad creative assets and ideation
• Own ad creative request submissions
• Keep internal stakeholders and vendors informed on project status and details
• Implement testing initiatives in key areas such as creatives, ad copy, landing pages, audiences, and placements
• Regularly analyze campaign performance, summarize learnings, and present actionable insights to cross-functional teams
• Research and stay informed on the competitive landscape and emerging industry trends
• Partner with teams across the business to support new initiatives and build ideas for our own optimizations

Preferred Qualifications

• Start-up experience
• Agency experience
• Interest in bridal and fashion

Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave