Account Executive

Black & White Zebra Logo

Black & White Zebra

💵 $43k-$50k
📍Remote - Canada

Summary

Join Black and White Zebra as their first Account Executive to spearhead outbound B2B sales. This foundational role involves building a book of business, shaping outreach strategies, and driving revenue growth. Reporting to the Director of Commerce, you will independently manage and close multi-seat training deals, primarily focusing on North America and Western Europe. You will be supported by various teams but will need to be autonomous, communicative, and results-oriented. The role requires 3-5 years of B2B sales experience and strong communication skills. Competitive compensation, including uncapped commission, is offered.

Requirements

  • Are a people person capable of earning trust quickly
  • Have 3-5 years of B2B sales experience (bonus if in digital services, edtech, training, or SaaS)
  • Love the hunt: you’re energized by outbound prospecting and closing new business
  • Are comfortable making 10-20 calls per day
  • Are curious and empathetic — you ask smart questions and listen well
  • Write crisp, compelling messages that drive replies
  • Understand the digital agency and tech industry landscape (or can ramp up quickly)
  • Are organized, proactive, and self-driven in a remote environment
  • Experience working in a phone/video-primary role
  • Become fluent in our product, market, and ICP
  • Create an initial list of prospects and outreach scripts
  • Learn our CRM (Zoho) and sales tools
  • Sit in on live pitch meetings to shadow and learn
  • Independently book and lead meetings
  • Close $50,000 in new business per month (avg. deal size ~$20k)
  • Refine scripts and messaging based on early feedback
  • Identify and test outreach in secondary verticals and regions
  • Demonstrate a consistent lead-to-close rate
  • Actively optimize sales strategy while continuing to grow revenue

Responsibilities

  • Own the full outbound B2B sales cycle: prospecting → outreach → pitch → qualification → deal close
  • Develop prospect lists based on our ideal customer profiles of mid-sized digital agencies, higher education institutions, and software development companies
  • Customize outreach strategies across email, LinkedIn, and other channels
  • Lead engaging pitch meetings that clearly communicate the program’s value
  • Maintain accurate records in Lever and report on sales activity weekly
  • Experiment with messaging, verticals, and regional approaches to optimize results
  • Bring deals across the finish line, ready to ink

Benefits

  • Competitive compensation + uncapped commission
  • Supportive, low-ego culture focused on growth and learning
  • $60,000 - $70,000 a year
  • In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package

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