Account Executive

Summary

Join Taylor as an Account Executive, a client-partner role requiring experience in media relations and a passion for pitching. This intermediate/mid-level position involves program planning and execution with moderate guidance. You will manage influencer relations, develop media strategies, and create compelling client presentations. The role demands strong communication, collaboration, and an understanding of the agency's business model. You will also oversee program activation, manage budgets, and potentially supervise junior team members. The ideal candidate possesses a bachelor's degree, 2+ years of agency experience, and strong social media knowledge.

Requirements

• Bachelor's degree in marketing, advertising, PR or related field and/or equivalent work experience
• 2+ years prior experience in PR agencies with media relations responsibilities
• Active on social media and knowledgeable about the latest platforms and content trends
• Interested in the impact brand marketing can have on various segments of culture
• Proficiency with Microsoft Office
• Strong attention to detail, organization, multitasking, and time-management
• Writes, presents, and communicates in an articulate and persuasive manner, across a variety of platforms, including social media
• Team player who enjoys working with and helping others in a collaborative environment
• Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
• A good problem solver who seeks to make improvements and learns from mistakes

Responsibilities

• Proactively pitch media relations on an ongoing basis, developing and maintaining key influencer relationships across local, regional, and national print, broadcast, and online channels
• Develop robust media lists, pitch notes, and message points that are on strategy and meet client brand and business objectives
• Write, coordinate, and distribute press materials, press kits, fact sheets, and mailings
• Proactively identify media relations challenges and work to develop solutions that remain on brand and on strategy
• Conduct media monitoring, competitive audits, and other relevant client research, demonstrating a strong understanding of the client’s business, brand, and industry
• Participate in the strategic account planning process
• Contribute to the development and delivery of client presentations and reports that highlight relevant themes, trends, and implications for program development
• Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally
• Listen well, build and maintain relationships internally and externally through respect, responsiveness, and open dialogue
• Demonstrate a strong understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
• Effectively manage client communications, including setting appropriate expectations and responding to client questions or concerns
• Actively participate in program ideation and planning, demonstrate knowledge and experience across a variety of channels such as events, media tours, social influencer programs, stunts, sponsorships, digital content, etc
• May be responsible for team/client meeting coordination including scheduling, agendas, materials preparation, note taking, etc. on smaller accounts or LOB’s
• Ensure all tactical elements of program activation (i.e. project plans, timelines, status reports, travel coordination, document preparation, mailings, etc.) are executed to agency and client standards
• Attend events and actively contribute to on-site event coordination
• Responsible for community/influencer engagement across relevant digital platforms (Instagram, Facebook, Twitter, etc.)
• Oversee daily, weekly, and monthly cross-channel monitoring and reporting, demonstrating a strong understanding of KPI's across channels
• Develop and deliver campaign/program re-caps, reports, and other client presentation materials
• Complete timesheets accurately and in a timely manner
• Responsible for developing and tracking key elements of program budgets, and partners with Finance on vendor billing
• Likely oversee the work of an intern and/or AAE on specific client accounts and/or projects, begin to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills
• Demonstrate diversity of thought, and encourage others to do the same
• Occasionally participate in interviewing and selecting interns and/or AAE's

Preferred Qualifications

Strong preference to candidates in the New York Metro area

Benefits

$60,000 - $65,000 annually (depending on location and experience)