Account Manager

Summary

Join Goodway Group, an award-winning, remote-first media and marketing services firm, as an Account Manager. You will support senior team members in managing key accounts, gaining hands-on experience in client relationship management. Responsibilities include monitoring campaign progress, ensuring quality assurance, and acting as the primary client contact. You will also collaborate with cross-functional teams, manage financial data, and contribute to team initiatives. The ideal candidate possesses at least 3 years of experience in paid digital media, strong client service skills, and a solid understanding of performance marketing metrics. Tableau experience and knowledge of 3rd party tracking are required.

Requirements

• Have a minimum of 3 years of working knowledge in paid digital media and have a strong understanding of the Marketing landscape
• Possess strong client service skills along with a proven track record of delivering exceptional responsiveness, attention to detail, and clear, concise communication
• Have a strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
• Demonstrate strong business acumen, as well as solid written and verbal communication skills, project management skills with a strong attention to detail
• Work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel
• Tableau experience required and 3rd party tracking experience
• You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality, and can travel up to 20%

Responsibilities

• Monitor day-to-day progress of campaigns and provide quality assurance on all client deliverables
• Support Associate Director/Senior Director in overall client relationship and be the day-to-day lead on accounts
• Drive satisfaction, growth, and product adoption on client accounts
• Primary point of contact for client
• Provide quality assurance on all company output including campaign plans, reports, and analysis
• Ensure data accuracy in Salesforce
• Assist in IO management
• Understand the scope/service tier and the impact of each client to our revenue
• Liaise with cross-functional teams to enhance client experience
• Maintain client reporting and coordinate with cross-functional teams to meet deliverables
• Ensure timely update of team status documents and stay on top of incoming client requests
• Aid in project management of team workflow processes and the execution of campaigns
• Co-lead team initiatives/projects with CX peers and leaders. Including collaboration on department team meetings
• Actively participate/lead internal and external calls, including Kick-off, Account Team, Sales team, and client calls
• Assist in reviewing and facilitating the completion of projects internally by working closely with the comprehensive client success team
• Update http://Monday.com with campaign launches and client requests
• Organize electronic team files and documents within the shared drive and across GWG toolset
• Stay informed and current on industry trends, compliance, etc. This includes owning professional development, continually advancing skillset and staying ahead of trends, emerging media, etc