Account Strategist, Paid Ads

Summary

Join BluShark Digital as a Paid Ads focused Account Strategist and partner with clients to develop and execute successful PPC strategies. You will leverage your analytical and creative skills to analyze paid advertising performance, communicate strategic insights, and drive client success. This role requires strong client communication, a data-driven approach, and a commitment to continuous improvement. You will collaborate with clients, optimize campaigns, and identify opportunities for account expansion. The ideal candidate possesses a strategic mindset, strong analytical abilities, and a passion for client interaction. BluShark offers a supportive work environment and comprehensive benefits.

Requirements

• Bachelor's degree in marketing or related field
• 3-5 years of experience in account management/client success
• Strong understanding of paid advertising platforms, such as Google AdWords, Google Local Service Ads, Meta / Facebook Ads, and Bing Ads
• Understanding of campaign management, budget management, and creative development
• Actively involved in client communication and providing recommendations

Responsibilities

• Collaborate with new clients to understand their business goals, target audience, and digital marketing needs
• Clearly explain paid advertising strategies, campaign performance, and optimization efforts to clients in a way that aligns with their business objectives
• Make data-driven recommendations to optimize campaign performance
• Conduct in-depth performance analyses of paid advertising campaigns across platforms (e.g., Google Ads, Bing, LSA, etc.)
• Lead scheduled client calls to review reports, discuss strategies, and address any questions or concerns
• Identify opportunities to expand client accounts through additional services or campaigns

Preferred Qualifications

• Ownership mentality
• Proactive communication with clients
• Solution-driven
• Results-oriented
• Team Player

Benefits

• Health, dental, and vision insurance
• 401(k)
• Paid holiday/sick/vacation days