Acquisition Marketing Manager

Summary

Join Bitso as an Acquisition Marketing Manager and lead the growth strategy for their retail business, driving user acquisition and activation. You will own end-to-end execution of marketing campaigns, leveraging expertise in paid media, analytics, and lifecycle marketing. This role requires a proven track record in equity brokerage or trading platforms and thrives in a fast-paced environment. You will develop and execute paid marketing strategies, optimize campaigns, collaborate with cross-functional teams, and report on campaign performance. The ideal candidate possesses strong analytical skills and experience with various marketing tools. Bitso offers a remote-first work environment and a comprehensive benefits package.

Requirements

• Located in Mexico or Argentina
• Fluent in English, written and spoken
• Growth Marketing Expert: 7+ years of experience in growth marketing, focusing on user acquisition, activation, retention, and revenue growth, ideally within equity brokerage, trading platforms, or financial services
• Paid Media Guru: Proven expertise in managing large-scale paid campaigns across social media (Meta, TikTok, X, etc.), programmatic advertising, and search engines (Google Ads, etc.)
• Data-driven strategist: Strong analytical skills with experience using tools like Google Analytics, Looker Studio, or MMPs (Mobile Measurement Partners) to track, measure, and optimize campaign performance
• Collaborative Leader: Proven ability to work cross-functionally with product, data science, and creative teams to align strategies and launch impactful campaigns
• Effective Decision-Maker: A great decision-maker who can analyze complex data, prioritize key insights, and make data-driven decisions that drive measurable results and move the needle

Responsibilities

• Develop and execute paid marketing strategies to drive user acquisition for Bitso’s retail product, focusing on scalable growth and ROI
• Optimize campaigns across social media, programmatic advertising, and search engines to attract high-quality users
• Design and implement SEO strategies in collaboration with content teams, driving execution focused on maximizing conversions
• Collaborate with the creative team to develop high-converting ad creatives and copy tailored to brokerage/investment audiences
• Work closely with the product and onboarding teams to ensure a seamless user experience from acquisition to first trade
• Use CRM tools (e.g., CleverTap, HubSpot) to create personalized onboarding campaigns and triggers
• Collaborate with the creative team to develop compelling marketing materials that resonate with equity brokerage/investment users
• Partner with the data science team to design, execute, and monitor A/B tests that optimize user acquisition, activation, and retention
• Regularly report on campaign performance and business growth metrics, providing actionable insights and recommendations to leadership

Preferred Qualifications

• Industry Knowledge: Familiarity with equity brokerage products, trading platforms, or investment services is a strong plus
• Lifecycle Marketing: Experience designing and implementing strategies to improve user activation, retention, and revenue

Benefits

• Me Time program, including unlimited paid time off
• Remote-first work environment
• Employee Stock Option program
• Zero trading fees through our Bitso Alpha app
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more