Acquisition Marketing Manager

Summary

Join SAVii as a B2C Acquisition Marketing Manager and develop and execute innovative strategies to drive customer acquisition, retention, and revenue growth. You will collaborate with cross-functional teams, analyze data, identify opportunities, and optimize campaigns. The ideal candidate possesses a strong B2C marketing background, experience in marketing communications and end-to-end program management, and a passion for measurable results. Responsibilities include brand strategy and positioning, revenue and retention strategies, campaign management, and performance optimization. The role requires a Bachelor's degree in a related field, 5+ years of experience in marketing within fintech or financial services, and strong analytical and communication skills.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience (5+ yrs) in marketing, digital marketing, or related roles in fintech or financial services
• Demonstrated success in designing and implementing effective growth marketing strategies that have driven significant customer acquisition and revenue growth with measurable business results
• Strong analytical skills and experience in data-driven decision-making and performance-tracking
• Mature experience in campaign development, implementation, and optimization (end-to-end project management)
• Excellent communication skills with the ability to present complex ideas and concepts clearly and concisely
• Proficiency in utilizing various marketing channels and tools, including digital platforms, CRM, analytics tools
• Ability to juggle multiple priorities and deliver results in a fast-paced environment

Responsibilities

• Support marketing initiatives that improve brand visibility and equity in the market
• Ensure consistent messaging, brand guidelines, and visual identity across all marketing campaigns
• Engage in efforts that improve awareness, onboarding, engagement, conversion, and retention
• Participate in initiatives that build better customer experiences
• Understand the customer lifecycle to ideate on initiatives that maximize customer lifetime value
• Address drop-off stages in the customer journey through marketing initiatives and campaigns
• Develop, collaborate (with Marketing, CST, and Operations), and implement retention strategies across marketing initiatives
• Conduct market research and competitor analysis to identify industry trends and opportunities
• Utilize market insights to devise marketing strategies that target specific customer segments effectively
• Execute and manage marketing campaigns, from concept development to implementation and performance analysis (end-to-end campaign management)
• Monitor campaign performance metrics and adjust strategies to optimize results
• Identify, learn, and understand data and analytics to establish key performance indicators (KPIs)
• Work with teams to apply tracking mechanisms to monitor and analyze marketing campaign performance
• Conduct A/B testing, measure ROI, identify areas for improvement, and optimize strategies and tactics
• Prepare regular reports on marketing activities and present insights and recommendations to stakeholders
• Lead and mentor junior team member/s, fostering a culture of innovation, collaboration, and excellence