Performance Marketing And Customer Acquisition Manager

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Tether.to

πŸ“Remote - Worldwide

Summary

Join Tether, a leader in digital finance, and become our Performance Marketing & Customer Acquisition Manager. You will lead media spend optimization and customer growth strategies for consumer-facing products. This data-driven role requires deep technical expertise in performance marketing and the ability to execute high-impact campaigns. You will collaborate with cross-functional teams, analyze campaign performance, and leverage A/B testing and other optimization techniques. Tether offers a global, remote work environment and the chance to work with a team of bright minds pushing industry boundaries. If you have excellent English communication skills and a passion for fintech, this is the opportunity for you.

Requirements

  • 5+ years of experience in performance marketing, growth marketing, or a similar role
  • Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models
  • Proven experience in managing ad budgets effectively to maximize ROI and drive growth
  • Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms
  • Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention
  • Strong problem-solving skills and a results-driven mindset

Responsibilities

  • Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.)
  • Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI
  • Manage media spend efficiently to ensure cost-effective conversions
  • Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals
  • Analyze and report on campaign performance, providing actionable insights for continuous improvement
  • Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance
  • Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking

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