Activation Marketing Manager

Summary

Join Botanic Tonics as an Activation Marketing Manager to spearhead field marketing initiatives. You will oversee and execute high-impact activations, including field events, sampling programs, and sponsorships. The ideal candidate will manage multiple events simultaneously, ensuring flawless execution and upholding brand standards. This hands-on role demands strong organizational skills, creativity, and a commitment to exceptional consumer experiences. Success requires aligning activation strategies with broader business goals and managing vendor relationships. The position involves significant travel.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5+ years of experience in field marketing, event activation, or brand management
• Proven track record of managing multiple events and activations simultaneously
• Exceptional organizational, communication, and project management skills
• Strong attention to detail and commitment to delivering premium experiences
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities
• Willingness to travel frequently and work evenings or weekends as needed

Responsibilities

• Manage the planning, execution, and performance of all field activation programs, ensuring alignment with brand standards and objectives
• Lead the organization and execution of sampling activities to build brand awareness and engage with consumers
• Coordinate and oversee major sponsorship events, collaborating with partners to maximize brand visibility and consumer engagement
• Handle logistics, staffing, and on-site execution for multiple events simultaneously, ensuring flawless delivery
• Maintain a high standard of excellence across all activations, reflecting the premium positioning of Botanic Tonics
• Work closely with the sales, marketing, and operations teams to align activation strategies with broader business goals
• Manage relationships with vendors, negotiate contracts, and ensure projects are completed within budget and timelines
• Analyze activation performance and provide actionable insights to improve future campaigns

Preferred Qualifications

Proficiency in event and project management software and basic marketing tools is a plus

Benefits

This role requires 50%+ travel