Product Marketing Manager

Summary

Join Hike as a Product Marketing Manager and play a crucial role in connecting our products with the right audiences. You will develop and execute go-to-market strategies, working closely with product and brand teams to define customer segments and craft compelling value propositions. Your responsibilities include creating marketing content, collaborating with cross-functional teams, and analyzing campaign performance. This role requires 5+ years of experience in product marketing, preferably in gaming or consumer tech, and a proven track record of success. You should be skilled in analyzing customer insights and market trends, and comfortable using KPIs to measure success. Hike offers tremendous benefits and perks, details of which can be found on their website.

Requirements

• 5+ years of experience in product marketing, preferably in gaming or Consumer-tech(B2C)
• Proven track record of creating customer-centric product marketing strategies
• Skilled in analyzing customer insights, market trends, and product performance to drive decisions
• Ability to think creatively to develop compelling product stories that capture audience interest
• Experience working closely with product, sales, and brand teams to align marketing efforts
• Strong experience in launching and scaling products, with a focus on positioning, messaging, and audience segmentation
• Comfortable using key performance indicators to measure success and refine strategies
• Ability to work closely with creative and design teams to create compelling marketing assets (videos, social content, push notifications, in-app banners, blog posts, email templates, etc.)
• Must have knowledge of tools like Clevertap, Branch, and other relevant tools for marketing

Responsibilities

• Develop and execute comprehensive product marketing strategies that drive product adoption and growth
• Leverage market research and user feedback to refine product positioning and ensure relevance in the market
• Lead go-to-market activities for new product/product feature launches, ensuring they are impactful and well-received by target audiences
• Serve as the customer voice internally, gathering insights to enhance product and marketing alignment
• Stay ahead of industry trends to implement cutting-edge marketing strategies and ensure product competitiveness
• Create product-focused content that resonates with customers, including blog posts, emails, landing pages, and sales materials
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment across all product touchpoints
• Build and nurture relationships with influencers, industry leaders, and partners to increase product visibility and drive customer engagement
• Track and analyze campaign performance to optimize strategies and maximize ROI

Benefits

Tremendous benefits & perks