Field Marketing Manager
Contentsquare
Summary
Join Contentsquare as a Field Marketing Manager and play a key role in driving pipeline and customer engagement across EMEA Central, North, and MENAT. Reporting to the Regional Senior Director Marketing, you will focus on delivering impactful events and executing Account-Based Marketing (ABM) strategies. Responsibilities include planning and executing engaging events, collaborating with sales and other teams, leading marketing campaigns, developing ABM programs, and monitoring performance. The ideal candidate has at least 3 years of experience in B2B SaaS or tech event and campaign management, fluency in German and English, and strong organizational and communication skills. Contentsquare offers competitive benefits, including flexible work arrangements, generous paid time off, parental leave, wellbeing allowances, stock options, and employee resource groups.
Requirements
- Have at least 3 years experience in managing events and marketing campaigns in a B2B SaaS or tech environment, preferably on an international scale
- Be fluent in German with Native-Like Proficiency, and advanced English, with strong communication skills in both languages
- Possess strong organizational skills and ability to handle multiple projects simultaneously while meeting deadlines
- Possess strong negotiation skills, interpersonal abilities, and confident interacting with senior personnel
- Possess strong business acumen and the ability to track ROI of events and campaigns
- Be able to work well in teams, particularly in collaboration with sales and creative departments
Responsibilities
- Plan, execute, and manage a variety of engaging and impactful events, including owned and third-party events (virtual, hybrid, and on-site)
- Manage and track the assigned budget diligently
- Oversee all event logistics, such as coordinating speakers, managing suppliers, and ensuring smooth execution on the event day
- Develop and implement strategies to maximize event impact and align with business objectives
- Work closely with sales, partnerships, and customer teams to create and deliver an effective event strategy that drives pipeline and new client acquisition
- Partner with design, content, and video teams to produce promotional materials such as emails, landing pages, social posts, and videos
- Lead multi-channel promotional efforts to drive event registrations and attendance through email, social media, and other marketing channels
- Write and proof-read creative content for campaigns and use automation tools to enhance performance
- Development and implement ABM programs to engage high-value accounts through personalized campaigns
- Align closely with the sales team to target key accounts and deliver measurable results
- Monitor and report on the performance of events and campaigns to ensure ROI and identify areas for improvement
- Stay informed about industry trends and competitor activities to refine strategies
Preferred Qualifications
- Have experience with Salesforce and Marketo (or equivalent marketing automation tool)
- Have experience in working with Zoom, Bizzaboo or other virtual event platforms
Benefits
- Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
- Work flexibility: hybrid and remote work policies
- Generous paid time-off policy (every location is different)
- Immediate eligibility for birthing and non-birthing parental leave
- Wellbeing and Home Office allowances
- A Culture Crew in every country weβre based in to coordinate regular activities for employees to get to know each other and bond outside of work
- Every full-time employee receives stock options, allowing them to share in the companyβs success
- We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
- And more benefits tailored to each country