Ad Campaigns Manager

Summary

Join Valatam as a Bilingual Ad Campaigns Manager and help develop, execute, and optimize online paid advertising campaigns across Google Ads, LinkedIn, and Meta. You will focus on generating high-quality leads and driving brand visibility. This role requires managing paid ad campaigns, writing compelling ad copy, conducting A/B testing, analyzing campaign data, and collaborating with sales and marketing teams. The ideal candidate has 3+ years of experience running paid ad campaigns on the specified platforms and a strong understanding of performance marketing. The position is fully remote, offering competitive pay in USD, paid training opportunities, and a healthy work-life balance. Valatam values action, care, outstanding performance, dependability, and energy.

Requirements

• C1/C2 English
• 3+ years of marketing experience running paid ad campaigns on Google, LinkedIn, and Meta
• Strong understanding of performance marketing, lead generation, and conversion tracking
• Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot)
• Graduated (or soon to graduate) with a college degree
• A quiet home office with a desk and office chair
• Stable internet with at least 10 MBPS download & 2 MBPS upload speed
• A laptop/desktop with 8GB RAM, a 1.6GHz processor, and 50GB of free hard-drive space, a headset, and a smartphone
• Access to a backup place of work in case of a power cut or internet failure, as well as a secondary backup internet option (mobile hotspot, Multibam, WiPod, etc.)

Responsibilities

• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads
• Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI
• Write compelling ad copy and coordinate with our design team for creative assets
• Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation
• Research and define target audiences and key segments based on our Ideal Customer Profile (ICP)
• Analyze campaign data and prepare monthly performance reports with actionable insights
• Stay current with platform updates and industry best practices
• Align strategies and collaborate with the Sales and Marketing teams

Benefits

• Our pay rate: US$7/hr (approx US$1232/month)
• Ongoing pay rate increments once a year based on performance
• Discretionary bonuses
• 5 Holidays as PTO
• 10 Self-care days
• Gym/Wellness allowance
• Medical stipend after 6 months of services provided
• Unlimited online fitness classes with our online personal training partner
• Invites to our annual Christmas parties and other in-person or online gatherings
• Work-from-home, fully remote positions
• Secure long-term work opportunities
• Gain international experience working with US companies
• Enhance your English proficiency in a multicultural work environment
• Paid training opportunities and gain experience in a new industry
• Work with a dynamic team dedicated to excellence and innovation
• Experience a healthy work/life balance
• Earn competitive pay in USD currency