Programmatic Campaign Manager

Summary

Join Wpromote as a Programmatic Manager and play a key role in the strategy and execution of programmatic advertising campaigns. You will be responsible for implementing programmatic best practices, collaborating with teams, and delivering exceptional results. Success requires hands-on experience managing campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP), strong analytical skills, and the ability to translate data into actionable insights. This is a 1099 freelance role, approximately 20 hours per week, potentially increasing to 30+ hours, running through September with possible extension. The hourly rate is $33.00-$45.00/hr, depending on experience and other factors. This remote role is available in most U.S. states (with some exclusions) and is not eligible for immigration sponsorship.

Requirements

• 1-3 years of directly related experience in programmatic advertising
• Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
• Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
• Good understanding of programmatic measurement and attribution methodologies
• Experience collaborating with cross-functional teams
• Strong communication and presentation skills
• Ability to build and maintain strong relationships with programmatic partners
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement
• Experience with various programmatic platforms and technologies

Responsibilities

• Executing programmatic strategies, aligning with campaign objectives and KPIs
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
• Staying up-to-date with the latest programmatic trends, technologies, and best practices
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
• Contributing to the development of strategic recommendations and performance reports
• Managing campaign budgets effectively, ensuring optimal allocation of resources
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
• Troubleshooting and resolving programmatic issues

Benefits

This role may be performed remotely in most U.S. states, with some exclusions