Ad Operations Manager

Summary

Join Wpromote as a Programmatic Ad Operations Manager and play a key role in executing and optimizing programmatic advertising campaigns. You will oversee the entire campaign process, from setup and trafficking to analysis and reporting, collaborating with various teams to ensure optimal performance. This role demands a strong technical foundation, excellent organizational skills, and the ability to thrive in a fast-paced environment. Wpromote offers a remote-first culture with unlimited PTO, flexible schedules, and excellent benefits. The anticipated annual salary ranges from $70,000 to $80,000, with a comprehensive benefits package included. This position is not eligible for immigration sponsorship.

Requirements

• 2+ years of Ad Operations experience, preferably within an agency or ad tech environment, with a focus on programmatic advertising
• Strong understanding of programmatic advertising concepts, technologies, and the digital advertising ecosystem
• Proficiency in Google Marketing Platform (GMP) and Campaign Manager 360 (CM360) is required
• Experience with third-party ad servers, verification tools, and rich media vendors (e.g., MOAT, IAS, DoubleVerify, Flashtalking)
• Working knowledge of HTML, JavaScript, and web debugging tools
• Familiarity with various programmatic buying methods (e.g., RTB, programmatic direct) and deal types (e.g., PMPs, PG)
• Solid understanding of media planning and buying processes, with a focus on programmatic strategies
• Strong analytical and problem-solving skills, with a keen attention to detail and a data-driven approach
• Excellent written and verbal communication skills, with the ability to convey technical information clearly and concisely
• Strong organizational skills and the ability to manage multiple tasks and priorities in a fast-paced environment
• Ability to work independently and collaboratively within a team
• Basic knowledge of media campaign KPIs (e.g., CTR, viewability, reach, frequency, ROI)

Responsibilities

• Overseeing the setup, implementation, and trafficking of programmatic advertising campaigns across various platforms and channels
• Managing the day-to-day operations of campaigns, ensuring accurate configuration, timely launch, and smooth delivery
• Coordinating with Media Buying and Planning teams to align campaign setup with media strategies and objectives
• Executing tagging requests for media-side and consulting-side tracking, collaborating with the Media & Analytics teams to ensure accurate data capture and reporting
• Ensuring accurate ad trafficking, contract fulfillment, and quality control across multiple website properties
• Serving as a key point of contact for technical issues related to ad serving, creative execution, and ad tech platforms
• Troubleshooting campaign delivery and technical issues, working with internal teams and external vendors to identify and implement effective solutions
• Maintaining and enhancing expertise in Google Marketing Platform (GMP), Campaign Manager 360 (CM360), and other relevant ad tech platforms
• Implementing and managing third-party ad server integrations to streamline trafficking workflows
• Monitoring, tracking, and analyzing campaign performance data to identify trends, insights, and optimization opportunities
• Generating and delivering regular performance reports to internal stakeholders, highlighting key metrics and campaign progress
• Collaborating with the Data team to ensure accurate data flow and enhance reporting capabilities
• Working closely with Media, Consulting, and Data teams to ensure seamless operational workflows, efficient reporting, and effective technology integration
• Supporting interdepartmental communication to ensure all campaign elements are managed according to process and schedule
• Providing proactive updates to the Programmatic Activation team on campaign status, performance, and potential issues
• Collaborating with Client Service Managers regarding asset delivery and campaign requirements
• Ensuring all campaign setups and executions adhere to quality standards and best practices
• Identifying opportunities to improve operational efficiency, streamline workflows, and enhance accuracy
• Creating and maintaining documentation of best practices, processes, and platform updates

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!