Alliance Marketing Manager

Summary

Join KnowBe4 as an Alliance Marketing Manager and develop, execute, and measure integrated marketing campaigns with global alliance partners. Collaborate with go-to-market teams to leverage cloud alliances (like AWS) and tech partnerships to drive demand. Support the development of world-class alliance partner programs and accelerate AI adoption across partner marketing. Strategically plan and execute marketing programs to drive revenue and strengthen partnerships. Develop co-marketing plans with technology and alliance partners, create strategic messaging, and develop event strategies. Build strong relationships with internal and external stakeholders, manage budgets, and maintain web presences. The ideal candidate will have 3+ years of experience in alliance marketing within a SaaS or technology provider, demonstrated experience with AWS, and proficiency in various marketing and project management tools.

Requirements

• A minimum of 3 years experience in alliance marketing within a SaaS or technology provider
• Demonstrated experience working with alliance partners such as Amazon Web Services (AWS), specifically in the scaling phase of the partnership
• Previous experience with content creation and messaging for and with alliance partners
• Solid understanding of marketing channels as to collaborate with alliance partners on building effective multi-tactic campaigns
• Previous experience managing alliance partner web presences, AWS preferred
• Proficient in Salesforce customer database
• Proficient in HubSpot or other marketing automation platform
• Experience with Partner Management software such as Salesforce PRM, Impartner, StructuredWeb or other similar platforms
• Demonstrated experience using AI-driven technology
• Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products
• Strong verbal and written communications including the ability to confidently present to event audiences of alliance partners and/or executives
• Solid understanding of alliance partner business models and operations, including co-selling and GTM motions
• Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
• Excellent time management and organizational skills
• Highly motivated, self-starter that can build and launch programs within budget and effectively manage multiple timelines
• ���Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level

Responsibilities

• Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally
• Develop co-marketing plans with technology and alliance partners working closely with revenue sector stakeholders
• Collaborate with product marketing in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc
• Develop event strategy for conferences, roundtables, and regional events executed with alliance partners
• Support the Alliance and Business Development teams in developing a technology alliance partner program including marketing support standards
• Forge strong relationships with AWS partner teams and motivate the partner to provide joint marketing opportunities
• Measure and report on joint campaigns with alliance partners, making recommendations for improvements
• Maintain the alliance marketing budget, including accessing any available MDF, to ensure measurable ROI on alliance marketing spend
• Maintain product and marketing content effectively on all alliance partner web presences/marketplaces
• Nurture and build strong relationships with internal stakeholders including sales, product, technology alliances, PR, and other marketing team members
• Stay in the know about alliance marketing best practices and utilize AI in campaigns

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• A relaxed dress code