Senior Field & Partner Marketing Manager

Summary

Join BeyondTrust as a Sr. Field & Partner Marketing Manager and play a pivotal role in developing and executing regional marketing strategies. Collaborate closely with sales and channel teams to generate leads and accelerate the sales pipeline. Design and manage co-marketing initiatives with key partners, leveraging joint events and digital campaigns. Track campaign performance, analyze results, and optimize future initiatives. Adapt global campaigns to local markets, ensuring cultural relevance. Manage regional marketing budgets and represent marketing in business reviews. Maintain strong partner relationships and serve as the primary marketing contact for strategic alliances. This position requires a strategic mindset, hands-on approach, and experience in B2B marketing within fast-paced environments.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in B2B marketing, including at least 3 years in field and/or partner marketing roles
• Proven track record of building and executing successful regional marketing programs that drive measurable business results
• Strong understanding of channel ecosystems and partner co-marketing strategies
• Excellent project management and communication skills
• Comfortable working in a matrixed, fast-paced, and global environment
• Proficient with marketing tools such as Salesforce, Marketo (or other MAPs), and project management platforms

Responsibilities

• Develop and execute regional marketing plans that align with global and regional business goals, focusing on both field and partner channels
• Collaborate closely with sales and channel teams to identify opportunities, set priorities, and create marketing programs that generate and accelerate the pipeline
• Design and manage co-marketing initiatives with key partners, including joint events, digital campaigns, and content syndication
• Track, analyze, and report on campaign performance metrics (e.g., MQLs, SQLs, ROI), using insights to optimize future initiatives
• Customize global campaigns and content for local market relevance, ensuring cultural and business appropriateness
• Manage marketing budgets for the region, including MDF (Market Development Funds) usage and reporting
• Represent marketing in regional business reviews and planning sessions, advocating for regional needs and providing feedback to central teams
• Maintain strong partner relationships and serve as the primary marketing contact for strategic alliances in the region

Preferred Qualifications

• Experience in the cybersecurity or enterprise software industry
• Familiarity with key partner types (e.g., MSSPs, VARs, GSIs) and their go-to-market motions
• Knowledge of regional market dynamics (e.g. North America-specific trends)
• ABM (Account-Based Marketing) or customer advocacy program experience