Senior Product Marketing Manager

Summary

Join Lumos, a fast-growing startup revolutionizing app and access management, as a Sr. Product Marketing Manager. You will own the positioning, messaging, and go-to-market strategy for the Lumos Identity Management portfolio. Collaborate with product management, business operations, marketing, and sales teams to launch new innovations, drive customer value, and establish Lumos as the leading platform. This key role demands creating compelling messaging, planning product launches, developing content, enabling sales, and conducting market research. You will also build customer advocacy programs and act as a bridge between product and sales teams. Lumos offers a unique culture, renowned investor backing, and significant growth opportunities.

Requirements

• 5+ years of experience in a product marketing role within a B2B SaaS company
• Experience in the identity or cybersecurity space
• Demonstrated success owning sales enablement and partnering with Enterprise sales teams on value propositions, asset creation, trainings etc
• Ownership of content creation and ability to share examples of past content
• Ability to effectively work cross-functionally between GTM and product teams

Responsibilities

• Messaging & Positioning : Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering
• Product Launches : Engage with cross-functional teams to help design, plan and execute product launches with comprehensive go-to-market strategies and tactics to drive measurable results
• Content Creation : Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer's journey
• Sales Enablement : Work closely with sales and alliances teams to ensure the value proposition, assets, training, and support plans are all in place for a strong sales motion in line with our product and ecosystem capabilities
• Market and Competitive Intelligence : Be the expert on target buyers, market trends, and competitive offerings across the market landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning
• Customer Advocacy : Develop and drive customer advocacy programs including referrals, case studies, speaking engagements, and references. Synthesize feedback to influence product strategy, acting as a bridge between product and sales teams

Benefits

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully covered by Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy
• 401k matching plan