Ambassador Manager

Summary

Join Booksy as an Ambassador Manager and become a key player in the Polish marketing team. You will be responsible for identifying, recruiting, and managing a network of influencers and brand ambassadors to boost brand visibility and customer acquisition. Your duties include developing and executing influencer campaigns, setting and tracking KPIs, and collaborating with the local marketing team. You will need proven expertise in influencer marketing, a strong understanding of the Polish market, and excellent communication skills. This remote position offers various benefits, including subsidized private medical care, a multisport card option, and additional life insurance.

Requirements

• Provable, deep expertise and experience in influencer marketing, ambassador programs, or community management
• A strong understanding of the influencer trends within the Polish market
• Experience managing influencer campaigns and working with both macro and micro influencers
• Excellent communication and negotiation skills, with a talent for building strong, long-term relationships
• Results-driven with experience managing and reporting on KPIs
• Proficiency in Polish and English

Responsibilities

• Identify and recruit a diverse group of local influencers and brand ambassadors that align with our brand values and objectives
• Evaluate potential partners based on relevance, audience demographics, and engagement levels
• Build, manage, and foster strong relationships with local influencers and ambassadors, ensuring long-term engagement and collaboration
• Act as the primary point of contact for all ambassadors and influencers
• Develop and execute influencer and ambassador campaigns that align with both local market objectives and global brand goals
• Work with influencers to create authentic, engaging content that resonates with their audience and drives action
• Set clear performance metrics for influencer and ambassador campaigns (e.g., engagement rates, referral traffic, conversions, CPM) and track progress to ensure KPIs are met
• Regularly report on campaign performance, insights, and opportunities for optimization
• Leverage the ambassador community to drive referral traffic, word-of-mouth marketing, and customer acquisition
• Develop strategies to encourage ambassadors to promote the brand across multiple channels, including social media, blogs, events, and word-of-mouth
• Work closely with the local marketing team to ensure brand messaging is consistent and aligned across all channels
• Collaborate with influencers and ambassadors to create content that is aligned with the brand’s messaging and resonates with local audiences
• Encourage creative freedom while ensuring brand guidelines are adhered to
• Keep up to date with local influencer marketing trends, emerging platforms, and competitor activities
• Identify opportunities for the brand to innovate and stand out in the market
• Gather and analyze feedback and insights from the local market to inform global strategy

Benefits

• This is a remote position with occassional visits in the Warsaw office
• Private medical care from Allianz health (subsidized by the company - various packages to choose from)
• Multisport card (voluntary and unsubsidized - various options to choose from)
• Additional life insurance from PZU (voluntary and unsubsidized)
• Pethelp (voluntary and unsubsidized)
• Online consultations with Psychologist Booksy (fully subsidized by the company)
• Wellbeing tools (Worksmile and Officevibe)
• Happiness Team initiatives