Principal Product Marketing Manager

Summary

Join Twilio as a Principal Product Marketing Manager and contribute to the company's growth by driving awareness and adoption of its platform and new builder experiences. You will leverage your understanding of developer needs to craft compelling narratives that boost platform adoption. Collaborate with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging. This role requires a deep understanding of customer needs and the ability to translate complex information into clear, concise communication. You will champion customer needs while influencing product development and refining marketing approaches to maximize platform usage. The position is remote-based in Alberta, British Columbia, or Ontario, Canada, with approximately 5% anticipated travel.

Requirements

• You have 5+ years experience in product marketing or technical marketing
• You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression
• You know how to enable and educate internal audiences to drive meaningful and actionable content
• You can get things done. We want to talk about how you manage projects
• Bachelor’s degree or equivalent experience required

Responsibilities

• Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap
• Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market
• Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC)
• Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform

Preferred Qualifications

• You've worked with technology products that target developers with cloud-based services, or API solutions
• You understand the needs of technical builders and have worked with developer communities or developer tooling
• You understand and have experience in the global market around programmable communications or related technologies
• You have excellent written and verbal communication skills
• You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization
• You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program