Senior Demand Generation Campaign Manager

Summary

Join GHX Marketing as a Senior Demand Generation Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns driving pipeline and revenue growth. This role demands a digital-first B2B marketer with strong project management skills, understanding of the customer journey, and expertise in modern marketing tools. You will plan and execute campaigns across multiple channels, develop campaign playbooks, collaborate with various teams, use ABM platforms for personalized outreach, track campaign metrics, and optimize campaigns based on data. The position requires strong analytical and communication skills to translate complex data into persuasive stories. You will also leverage marketing automation platforms and a deep understanding of the customer journey to inform strategies. A competitive salary and benefits package are offered.

Requirements

• 7+ years of B2B demand generation experience, ideally in SaaS
• Strong hands-on experience with Marketo or Pardot, ABM platforms (Demandbase), and paid digital tools (LinkedIn, Google, YouTube)
• Deep understanding of the customer journey and how to align campaigns to different buyer stages and personas
• Demonstrated ability to plan, execute, and optimize integrated marketing campaigns that drive measurable pipeline and revenue
• Solid understanding of content syndication and how to leverage third-party channels for lead generation
• Demonstrated ability and strong desire to quickly learn and understand the complexities of our business and customer landscape
• Excellent team player with a collaborative mindset and the ability to foster productive partnerships across teams and functions
• Strong project management skills, including running cross-functional meetings, managing calendars, and keeping campaigns moving forward according to defined timelines and plans
• Analytical mindset with proven success in tracking, reporting, and optimizing performance metrics to guide strategy
• Excellent communication, leadership, and organizational skills

Responsibilities

• Plan and execute integrated campaigns across digital (LinkedIn, Google, YouTube), email, paid media, social, events, ABM, and content syndication to generate qualified pipeline
• Develop and maintain campaign playbooks and templates to standardize, scale, and optimize demand generation efforts
• Collaborate with Content Marketing to define campaign content needs and align on distribution and measurement strategies across owned and paid channels
• Partner with Product Marketing teams to align on audience, messaging, targeting, and touchpoints across the buyer journey
• Lead cross-functional meetings and ensure seamless project management using tools like Asana to manage timelines, budgets, deliverables, and stakeholder alignment
• Use ABM platforms (like Demandbase) to deliver personalized outreach to high-value accounts and segment-specific strategies
• Collaborate with Revenue Enablement team to track and analyze key campaign metrics (CTR, conversions, pipeline influence) and deliver actionable insights
• Continuously optimize campaigns based on data, identifying what’s working, what’s underperforming, and how to improve results month over month
• Drive monthly reporting and performance reviews to inform future strategies and campaign adjustments
• Strong ability to translate complex campaign data into understandable, persuasive stories for internal stakeholders and cross-functional teams
• Apply expertise with marketing automation platforms (like Marketo) to build, launch, and track campaigns effectively
• Leverage a strong understanding of the customer journey and buyer behavior to inform channel strategy, content needs, and conversion tactics

Benefits

• Health, vision, and dental insurance
• Accident and life insurance
• 401k matching
• Paid-time off
• Education reimbursement