Segment Marketing Manager

Summary

Join Granicus as a Segment Marketing Manager, leading the strategy and execution of marketing campaigns targeting the short-term rental community and the permitting, compliance, and licensing lifecycle. You will own the marketing strategy, collaborating with sales, business development, and other teams to drive pipeline and bookings. The ideal candidate possesses deep marketing expertise in these verticals, strong leadership and collaboration skills, and data-driven insights to fuel revenue growth. Responsibilities include developing and executing multi-channel marketing strategies, collaborating with internal teams, managing media partnerships, mentoring a marketing specialist, assessing market trends, overseeing ABM strategies, and reporting performance metrics. The role requires 5+ years of marketing experience, with public sector experience preferred, and strong knowledge of marketing tools. Granicus offers a competitive benefits package, including flexible time off, medical, dental, and vision insurance, a 401(k) plan, paid parental leave, and more.

Requirements

• 5+ years of experience in marketing, experience in public sector marketing or government services is highly preferred
• Proven history of leading successful marketing campaigns that drive pipeline and revenue growth
• Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies
• Experience managing relationships with media partners and allocating budgets to maximize marketing ROI
• Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners
• Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
• Collaborative mindset with a strong ability to lead cross-functional teams and projects
• Ability to travel, as necessary
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements
• Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings
• Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts
• Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact
• Provide guidance and mentorship to a shared marketing specialist, guiding their involvement in campaign execution, sales collaboration, and media partnerships
• Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies
• Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey
• Oversee ABM (account-based marketing) strategies and execution for priority accounts
• Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage