Product Marketing Manager - AI

Summary

Join Xero as a Product Marketing Manager for AI and lead the development and execution of a compelling communications narrative for AI. You will own the story and go-to-market plan, delivering a consistent message of AI innovation through various channels. Responsibilities include leading AI communications, creating content, activating at key events, driving go-to-market strategies for AI initiatives, and collaborating across teams. Success will be measured by a clear AI narrative, high-visibility activations, customer understanding and trust, a high-quality economic report, effective partnership launches, and achievement of adoption targets. The role requires 3+ years in product marketing, preferably in SaaS or tech, with proven experience in thought leadership, narrative development, and cross-functional campaigns. Strong communication, project management, and collaboration skills are essential. Xero offers generous paid leave, wellbeing programs, various insurance benefits, fertility and family forming support, 401k matching, parental leave, flexible working, and career development opportunities.

Requirements

• 3+ years in product marketing, preferably in SaaS or tech
• Proven experience delivering thought leadership, narrative development, or strategic comms programs
• Experience launching cross-functional campaigns or partnerships at scale
• Strong familiarity with working in or around data, AI , or emerging technologies
• Outstanding communicator and storyteller, able to translate complex tech into compelling, benefit-led narratives
• Strong project management skills and the ability to lead cross-functional initiatives
• Confident collaborating with senior stakeholders and influencing across teams
• Data-driven mindset with an ability to balance strategic vision with execution detail
• A proactive, curious, and collaborative approach

Responsibilities

• Lead AI Communications Narrative & Thought Leadership
• Own and evolve the overarching AI narrative in conjunction with the coms team that positions Xero as a responsible, customer-centric innovator in AI for small business
• Deliver a regular drumbeat of AI-focused content and campaigns, aligned with product delivery and communications goals
• Collaborate with GTM teams, brand, digital, and comms teams to create AI content/thought leadership pieces, including blogs, customer stories, executive talking points, and media materials
• Support the delivery of a AI research reports and surveys , working with insights and research partners to publish compelling, data-led content
• Activate at Tentpole Moments
• Integrate AI messaging into high-impact moments in the calendar, including Xerocon, roadshows, EOFY/peak seasons , product milestones, and key regional events
• Ensure AI innovations are positioned and launched with maximum visibility, relevance, and consistency across global and regional channels
• Partner with events, brand, and customer teams to deliver unified and high-impact experiences at key moments
• Drive GTM for Strategic AI Initiatives
• Collaborate cross-functionally to deliver the GTM plan for strategic AI partnerships , ensuring positioning, messaging, enablement, and customer comms are aligned and impactful
• Support feature launches and AI capabilities across multiple products with coordinated internal and external communications
• Collaborate Across Teams
• Partner closely with Product, Customer engagement, Data Science, Marketing, Brand, Communications, and Sales, Enablement teams to align messaging and coordinate campaign execution
• Work with regional teams to adapt and activate the AI story in-market, ensuring local relevance and consistency

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Employee resource groups
• Wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices with snacks and break areas
• Flexible working
• Career development