Associate Director, Content Strategy

Summary

Join Huge as an Associate Director of Content Strategy and lead complex, multidisciplinary initiatives transforming how content supports business goals and user needs. This senior strategic role requires defining a content vision, architecting systems and governance models, and leading teams through implementation. You will be central to large-scale digital transformation projects, designing content models and IA systems, and future-proofing content ecosystems with AI and emerging technologies. The role focuses on turning complexity into clarity and aligning content systems with audience expectations and business objectives, not on editorial or copy management. You will advise clients on emerging content capabilities, including AI, personalization, and search optimization. Contribute to Huge's content strategy discipline through mentoring and thought leadership.

Requirements

• 8+ years leading content strategy, digital strategy, or a related field, with significant experience in an agency, consulting, or client services environment
• Deep expertise in content architecture, metadata strategy, IA, and CMS/content delivery platforms
• Experience designing and operationalizing large-scale content systems that enable reuse, localization, and governance
• Experience with AI-driven content applications (e.g., conversational design, personalization engines, GenAI content experiences) and ability to assess their value in a broader strategy
• Fluency in the nuances of deterministic vs. generative AI, and how structured content supports emerging technologies
• Demonstrated success leading enterprise redesigns, e-commerce, or omnichannel experiences where content played a strategic role
• Strong analytical skills with the ability to synthesize user research, performance data, and stakeholder input into actionable strategy
• Clear, confident client communication and storytelling skills, especially when explaining complex content systems or technical concepts
• Collaborative leadership style that supports cross-disciplinary integration and empowers team members

Responsibilities

• Lead the definition and execution of content strategies across digital ecosystems, from core web platforms to marketing experiences
• Architect scalable content systems—including content models, metadata frameworks, and taxonomies—that support personalization, governance, and reuse
• Partner with UX, tech, and design leads to ensure content strategy is embedded throughout the product lifecycle
• Conduct content audits and qualitative/quantitative analyses to identify gaps, friction, and opportunities
• Define and evolve enterprise-level content governance models, including workflow, training, and publishing processes
• Facilitate workshops and interviews with cross-functional client stakeholders to align on strategy, audience needs, and business goals
• Support content migration planning across legacy and new platforms, partnering with engineering and product teams to operationalize delivery
• Advise clients on emerging content capabilities, including AI, personalization, and search optimization—identifying practical applications and requirements
• Define and oversee conversation models, tone, and flows for conversational interfaces when AI-powered experiences are in scope
• Act as a trusted advisor to clients and internal teams on content’s role in driving business performance and connected experiences
• Contribute to the growth of Huge’s content strategy discipline through mentoring, IP development, and thought leadership

Benefits

$135,000 — $153,000 USD