Associate Director, Marketing

Summary

Join Endpoint, an interactive response technology (IRT®) systems and solutions provider, as the Associate Director, Marketing. Collaborate with the Global Head of Marketing to develop and execute comprehensive marketing strategies. Manage both digital and traditional marketing channels, driving strategic goals. Conceptualize and execute special marketing programs and promotions. Oversee marketing campaigns, monitoring key performance metrics. Stay updated on industry trends and leverage marketing tools. Manage the marketing budget effectively and collaborate with other departments. Provide regular reports on marketing performance and use data-driven insights to refine strategies. This role requires cross-departmental collaboration and data-driven analysis.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion
• Demonstrated success in developing and executing marketing strategies that drive results
• Strong analytical skills and proficiency in using marketing analytics tools
• Creative thinker with the ability to generate innovative marketing ideas
• Excellent team player and team management skills
• Strong attention to detail
• Excellent communication and interpersonal skills
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside the box
• Highly organized and capable of managing multiple projects simultaneously

Responsibilities

• Collaborate with the Global Head of Marketing to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion
• Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with Endpoint’s brand and brand values
• Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions
• Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives
• Stay up to date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning
• Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets
• Collaborate with other departments to ensure marketing efforts are aligned with company objectives
• Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies
• Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion

Preferred Qualifications

• Master's degree is a plus
• Knowledge of biotechnology or life sciences is a plus

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(K)
• Paid time off (PTO) or Flexible time off (FTO)
• Company bonus where applicable