Associate Director of Lifecycle Marketing

Summary

Join Freebird, a rapidly growing DTC brand, as their Associate Director of Lifecycle Marketing. You will lead and scale email and SMS programs, owning the campaign calendar, optimizing automated flows, and driving performance across retention, LTV, and lifecycle revenue. This role requires collaboration with cross-functional teams, including Paid Media, eCommerce, and Product, to execute marketing campaigns and improve the lifecycle marketing engine. You will manage a team, develop content strategy, and conduct A/B testing to optimize campaigns. The ideal candidate has extensive experience in lifecycle marketing, proven success in scaling revenue, and strong leadership skills. Freebird offers a remote-first work environment, competitive compensation, and performance bonuses.

Requirements

• 5+ years of Lifecycle/Retention experience with deep ownership of both campaigns and flows
• Hands-on experience with Klaviyo (or similar ESP) and Attentive (or similar SMS platform)
• Strong ability to manage high-volume execution (100+ messages/month, 20+ flows/month)
• Deep knowledge of segmentation, personalization, and journey mapping
• Proven success scaling revenue from lifecycle channels through testing and optimization
• Excellent project management , communication, and cross-functional alignment skills
• Strong eye for creative direction , QA detail, and copy alignment to brand and performance
• Comfort with data, reporting, and performance analysis (e.g., revenue attribution, flow share, engagement KPIs)

Responsibilities

• Own a rolling 2–4 week email/SMS campaign calendar aligned to key business and promotional priorities
• Manage the full campaign lifecycle: briefs, QA, timing, segmentation, testing, and execution
• Coordinate cross-functional launches (offers, PDPs, site banners, etc.) with Design, CX, Ecommerce, and Paid
• Maintain a high-volume output: 100+ messages/month with zero critical errors
• Lead all automated flows across Email and SMS (welcome, cart, browse, upsell, churn prevention, etc.)
• Experiment 20+ flow tests/month , improving segmentation, personalization, and triggers
• Prioritize roadmap based on revenue share, customer journeys, and testing opportunities
• Own messaging strategy across lifecycle touchpoints to reflect seasonality, campaigns, product education, and customer pain points
• Drive adoption, retention, and product routine building through smart sequencing and customer segmentation
• Collaborate on product launch support, crafting lifecycle campaigns that align with GTM goals and audience segments
• Develop and execute a robust testing roadmap : subject lines, send times, design, segmentation, and copy
• Work closely with creative partners to ensure output is on-brand, high-quality, and conversion-driven
• Brief, manage, and review creative deliverables from internal and external teams
• Own weekly/monthly reporting on key KPIs: revenue/message, CTR, CVR, unsubscribe rate, flow share of revenue
• Use data to guide optimization roadmap and content strategy
• Partner with analytics to build dashboards that surface insights on campaigns, flows, and segments
• Manage and mentor 1 Campaign Manager and 2 Designers
• Lead weekly marketing calendar meetings and ensure alignment across Lifecycle, Creative, CX, Product, and Paid
• Build SOPs for briefs, QA, reporting, and testing to scale execution with speed and accuracy

Preferred Qualifications

• Background in DTC subscription or personal care/CPG
• Experience supporting product launches and GTM planning
• Familiarity with tools like Figma, Asana, & GA4
• Previous management of internal or external designers/copywriters

Benefits

• Competitive comp + performance bonus tied to lifecycle revenue contribution
• Remote-first team with strong cross-functional culture