Associate Marketing Operations Manager

Summary

Join Lucid Software's Marketing Operations team as an Associate Manager and help scale and optimize marketing campaigns. Partner with Sales and Marketing to maximize campaign execution, improve business processes, and manage the technology ecosystem. Lead end-to-end campaign execution across various channels, ensuring timely and high-quality delivery aligned with business goals. Optimize campaign performance through testing and monitoring, building flexible program templates, and developing insightful dashboards. Maintain data governance practices and continuously assess processes to streamline execution and reporting. Support the management and optimization of the Sales and Marketing technology stack, including tools like Marketo, Salesforce, and others. Collaborate with cross-functional teams and provide training and support to users. This role requires strong analytical, communication, and collaboration skills, along with experience in marketing automation platforms and CRMs.

Requirements

• 2+ years in Marketing Operations or a related field, ideally in a product-led organization and/or B2B demand generation-focused environment
• Hands-on experience with marketing automation platforms (Marketo) and CRMs (Salesforce) with demonstrated understanding of how data can flow between these platforms and how to ensure clean data handoff between Marketing and Sales
• Proven ability to manage campaign workflows from intake to execution with a high degree of attention to detail for process
• Proven collaborator with the ability to work effectively amongst cross-functional teams
• Strong written and verbal communication skills and ability to convey technical requirements and concepts to non-technical audiences
• Comfortable working in a fast-paced and dynamic environment with the ability to prioritize, manage timelines, and deliver on multiple initiatives simultaneously
• Process-driven mindset with a passion for improving operational efficiency and campaign scalability
• Resourceful and adaptable, with a track record of solving problems and learning new systems or tools quickly

Responsibilities

• Support our Sales and Marketing teams by leading the end-to-end execution of Campaign Operations at Lucid across various channels, including live events, webinars, paid media, gifting, and more
• Act as the primary point of contact for campaign related requests and execution support, partnering with stakeholders to refine processes and develop solutions
• Ensure timely and high-quality delivery of campaigns that align with business goals and deliver measurable results
• Optimize performance of campaigns by testing, monitoring and working with stakeholders on refining key campaign elements as a result (messaging, audience, channels, etc)
• Build and maintain flexible program templates and repeatable processes that enable scale and consistency across campaigns
• Develop and maintain dashboards and reporting to provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI
• Establish and maintain data governance practices to ensure data accuracy, integrity and consistency across systems
• Continuously assess campaign processes in order to streamline campaign execution and reporting - identify bottlenecks and pain points and recommend improvements to drive efficiency and scalability
• Audit current systems in the Campaign Operations processes to identify opportunities to apply best practices in those systems
• Support the management and optimization of our Sales and Marketing technology stack, including tools such as Sendoso, MadKudu, Qualified, Demandbase, Clari, Salesloft, ZoomInfo and others
• Help maintain the Marketo <> Salesforce integration as it relates to our Sales and Marketing campaigns, ensuring accurate data transformation and sync between platforms
• Collaborate with Business Systems and Revenue Operations teams to ensure scalable processes within Salesforce and Marketo as your core Campaign Operations platforms
• Maintain and enhance automation within our systems to support effective lead management, data standardization and hygiene
• Maintain clear and comprehensive documentation of system architecture and processes as it relates to our Sales and Marketing campaigns
• Provide training and support to ensure effective use of platforms by Marketing and Sales users
• Collaborate on system policies governing our Sales and Marketing technology stack ensuring compliance with data and privacy regulations
• Support the evaluation of new technology and identify platforms that have the potential to improve campaign and platform effectiveness

Preferred Qualifications

• Familiarity with campaign performance reporting and KPI tracking best practices
• Working knowledge of tools such as Marketo, Salesforce, Sendoso, MadKudu, Qualified, Demandbase, Clari, Salesloft, ZoomInfo and others with the ability to learn and support these platforms
• Exposure to multiple go-to-market motions: enterprise sales, account-based marketing (ABM), Demand Generation, etc