Marketing Operations Manager

Summary

Join Hello Heart as their Marketing Operations Manager, B2B to drive scalable, data-informed marketing programs and improve campaign performance. This role is key in designing and executing the marketing automation strategy, ensuring seamless systems, workflows, and reporting to support pipeline growth. You will report to the Director of Demand Generation and partner with Sales, Sales Operations, BDRs, and Brand. This hands-on role requires balancing campaign delivery with process improvement and reporting rigor. The position offers a competitive salary range of $110,000 to $125,000 annually, plus bonus. Hello Heart fosters a positive, diverse, and supportive work culture.

Requirements

• 4+ years of experience in within a marketing role, ideally specializing in marketing or demand generation operations
• Working experience with Salesforce, Pardot, and BI tools like Ramp Metrics, HubSpot, and Marketo
• Deep understanding of lead management, tracking, and attribution
• Proven track record of improving marketing systems to support growth
• Analytical, detail-oriented, and systems-savvy
• Collaborative, resourceful, and comfortable working across teams in a fast-paced environment

Responsibilities

• Own day-to-day Marketing Ops processes including campaign setup, lead routing, attribution, and reporting
• Use platforms like Salesforce and Ramp Metrics (or similar) to track pipeline performance
• Oversee backend campaign execution, ensuring accurate tracking, lead capture, and automated data flow across systems
• Collaborate with Sales and Brand to ensure alignment on campaign goals, workflows, and KPI measurement strategy
• Support pre- and post-event operations, including lead scanning and post-event follow-up processes
• Improve funnel efficiency by optimizing campaign workflows and establishing best practices for lead handoff, and data hygiene
• Run marketing experiments and share insights to guide future strategy

Preferred Qualifications

Experience in digital health, wellness, or other high-growth, mission-driven sectors a plus