Associate Media Planner

Summary

Join Avalere Health as an Associate Media Planner and contribute to the development, execution, and monitoring of media plans for various clients and campaigns. You will collaborate with a team of experienced professionals, utilizing both qualitative and quantitative research to gain consumer insights and optimize budget allocation. Responsibilities include developing media plans, compiling research data, utilizing syndicated resources, and crafting RFPs. The ideal candidate possesses a Bachelor's degree in a related field, 0-1 year of experience (internship experience is a plus), and proficiency in Microsoft programs. Strong analytical, organizational, and communication skills are essential for success in this fast-paced environment. Avalere Health offers a competitive salary and benefits package, including a generous retirement plan, private medical insurance, and flexible working practices.

Requirements

• Bachelor’s degree required with related coursework in advertising, marketing, and/or communications
• 0-1 year media planning/buying experience (relevant internship a plus)
• Proficiency with Microsoft programs, especially Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Strong organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment

Responsibilities

• Help develop media plans; work closely with media planners and supervisors to develop holistic communications plan
• Use qualitative and quantitative research to develop consumer insights, roles of channels, budget allocations, and begin to develop analytical skills
• Compile research and competitive data that will be reviewed by the teams and clients to ensure client is reaching target audience
• Learn to utilize syndicated resources/programs and master basic media math
• Develop tactical components of client media campaigns, such as flow charts, trafficking spreadsheets and budget trackers
• Work collaboratively with Planners at all levels to craft RFPs and brief Investment teams on insights and strategies
• Oversee and coordinate resolution of billing and discrepancies within designated timeframe
• Participate in team brainstorming sessions
• Handle day-to-day client requests along with the team

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits
• $45,000 - $50,000 a year