Associate, Media Strategy & Planning

Summary

Join DEPT® as an Associate, Integrated Media Strategy & Planning and become a key member of our strategy team. You will be responsible for planning, conducting research, contributing to data-driven strategies, and supporting the creation of holistic communication plans. Collaboration is key; you will work with internal and external teams, presenting findings and strategies to clients. This role requires internship experience with media industry research and planning tools, a strong analytical mindset, and excellent communication skills. DEPT® offers a collaborative environment and a comprehensive benefits package including healthcare, dental, vision, 401k, PTO, paid holidays, and parental leave. The salary range varies by location, with options for remote or hybrid work arrangements.

Requirements

• Internship Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Analytical mindset with an attention to detail
• Understanding of brand and performance media and the synergy across the two
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative
• Strong collaboration and relationship skills

Responsibilities

• Planning
• Pulling together research insights from Competitive data (SEMRush, Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data
• Contributing to full funnel media and data driven strategies based on research insights
• Support the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Participate in new business development and other growth opportunities
• Collaboration
• Meticulous and thorough in completing tasks
• Skilled at identifying consumer trends and insights
• Provides new or different thinking and shares ideas openly
• Strong communication and presentation skills and is able to contribute to a client presentation confidently
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave