Associate Director, Paid Media Planning

Summary

Join Blue State as an Associate Director, Media Planning, and develop and implement digital and traditional advertising strategies for diverse clients. You will translate client business objectives into tactical media plans, analyze campaign performance, and lead client interactions. This role requires strong analytical and creative skills, deep paid media experience, and familiarity with various media acronyms. You will collaborate with internal and external teams, mentor colleagues, and stay updated on digital media trends. Blue State offers a purpose-driven work environment and a comprehensive benefits package.

Requirements

• 5-7 years experience in cross-channel media planning, including a mix of digital and traditional media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals
• Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect

Responsibilities

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
• Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
• Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
• Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility