Associate Product Marketing Manager

Summary

Join LeanTaaS, a leading health tech company, as an Associate Product Marketing Manager and contribute to the growth of our iQueue product lines. This role offers an exceptional opportunity for professional growth within a fast-paced, well-funded environment. You will assist in developing and executing go-to-market strategies, support customer marketing initiatives, and collaborate with cross-functional teams. The ideal candidate possesses strong communication, analytical, and problem-solving skills, along with a passion for healthcare. Remote work is available in select states, with office options in Santa Clara, CA and Charlotte, NC. This position provides a competitive compensation package and various benefits.

Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Technology, Hospital Administration, Communications, or a related field
• 2-4 years of experience in product marketing, customer marketing, or content marketing with high growth B2B SaaS companies
• Demonstrated ability to leverage AI tools (such as ChatGPT, Claude, or other LLM-based tools) to increase efficiency and productivity in a professional setting
• Strong communication and storytelling skills—both written and verbal
• Strong analytical skills and business judgment, with the ability to identify market opportunities
• Motivated, creative, and analytical, with a strong ability to problem-solve
• Excellent attention to detail and ability to manage multiple projects simultaneously
• Exceptional interpersonal and collaboration skills
• Passion for solving healthcare problems

Responsibilities

• Assist in developing and executing go-to-market strategies for product launches and marketing campaigns
• Support customer marketing initiatives, including working with Customer Success and customers to develop case studies, testimonials, and other content that showcases customer outcomes
• Leverage AI-powered tools to improve content creation, marketing workflows, and sales enablement assets
• Develop product positioning, value propositions, and messaging that resonate with the buying audience
• Assist in creating sales enablement tools such as competitive comparison guides, messaging maps, FAQs, PowerPoint presentations, and email templates
• Provide market and buyer insights to help develop campaign strategies, including demand creation and reputation-building efforts
• Collaborate with the marketing team to produce relevant content—web pages, articles, press releases, and campaigns—for target buyers
• Monitor and report on the performance of marketing programs and sales enablement initiatives
• Plan, organize, and facilitate conference presentations and webinars
• Support the Business Development and Sales teams with email campaigns, collateral, and competitive intelligence research
• Support the team in managing the Marketing asset library and internal product solutions resources

Preferred Qualifications

• Prior experience in healthcare marketing, particularly in EHR, medical device, pharmacy, or perioperative workflows
• Experience working with customers to develop case studies or testimonials

Benefits

• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs