Audience and Marketing Insights

Summary

Join Believe, a leading digital music company, as the Head of Audience & Marketing Insights. Lead a team of analysts, overseeing the execution of audience development and marketing analyses. Ensure alignment with strategic goals and develop the team's capabilities. Collaborate with business, marketing, and product teams to collect analysis needs and build analytical plans. Work with data engineering and science departments to integrate data sources and implement new models. Improve team processes and methodologies, and develop data analysts. This role requires advanced analytical skills, technical proficiency, and excellent communication and leadership abilities. The ideal candidate will have 5-7 years of experience in data analysis or a related field.

Requirements

• Advanced analytical skills
• Technical and statistical proficiency: Savviness with big data, data science concepts: time series, correlation / attribution models, segmentation, etc. Expertise in data analysis & BI tools. (SQL, Snowflake, Power BI or equivalent)
• Clarity and structure: Ability to navigate a complex and heterogeneous data ecosystem, while delivering simple and thorough messages to our stakeholders
• Savviness with key marketing impact concepts and KPIs: marketing funnel, ROI, Return on Ad Spend, etc
• Savviness with DSP landscape, including DSP specificities, new features, etc
• Excellent communication and leadership abilities: Proficiency in stakeholder engagement, and team leadership, with experience in cross-functional collaboration and mentoring
• Relevant industry and strategic experience: 5-7 years of experience in data analysis  or a related field, with a track record of working on advanced statistics

Responsibilities

• Oversee the execution of Artist and Audience Development & Marketing analysis roadmap for the Group, in line with both Data Insights and Marketing Services’ teams OKRS, and ensure timeliness, consistency & accuracy of the team’s output
• Artist and Audience Development : Understanding the phenomena, consumption patterns and relevant signals related to streaming and audience data across DSPs, and how they impact artist development: virality, cross-platform conversion, discoverability, etc
• Marketing : Understanding the impact of our different on-platform marketing levers (promotion activity, specific programs, etc.), to inform and support our Marketing and Product strategy, and drive value externalization for our artists and labels: effectiveness of campaigns, ROI, etc
• Collaborate with Business, Marketing and Product teams to collect analysis needs and build and execute the relevant analytical plans
• Collaborate with Data Engineering department to ensure integration and maintenance of new data sources / data points , to support analysis & innovation
• Collaborate with Data Science department to conduct advanced statistical study, and support the implementation of new ML models with relevant data analysis
• Improve structure, processes and methodologies , and support and develop data analysts within the team

Benefits

• Tailor-made training and coaching program
• Remote working policy
• A wellness program "Pauses" with many activities and animations in-house
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
• A healthy and eco-responsible company restaurant
• Individual or family health insurance
• CSE benefits
• A rooftop
• A gym with free classes
• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet
• Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
• 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)