Senior Marketing Analytics Manager

Summary

Join Code.org as a Senior Marketing Analytics Manager to lead a data-driven marketing strategy. Develop and implement a KPI framework to measure and optimize marketing performance across all channels. Analyze data, provide actionable insights, and communicate findings to stakeholders. Collaborate with the marketing team to ensure cohesive strategies and optimize performance. Champion a culture of continuous improvement by sharing best practices and key learnings. Produce regular reports with actionable recommendations. Translate analytics into clear recommendations to enhance ROI.

Requirements

• Minimum of 8 years of experience in data analytics, marketing science, or digital marketing analytics
• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field with advanced certifications in data analytics, marketing science, or similar
• Proven track record in measurement, reporting, and optimizing digital marketing campaigns across paid, earned, and owned channels
• Strong understanding of data management, cleansing, and tracking techniques, with an ability to interpret complex datasets and provide actionable insights
• Advanced proficiency with data visualization tools (e.g., Tableau), CRM / marketing automation platforms (e.g., Salesforce), and web analytics (e.g., Google Analytics)
• Excellent interpersonal and communication skills, with the ability to clearly articulate complex findings and recommendations to both technical and non-technical audiences
• Proven ability to manage multiple projects, adapt to changing priorities, and problem-solve within a fast-paced, mission-driven environment
• Be a U.S. Citizen or Permanent Resident
• Work within the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events

Responsibilities

• Develop and implement a structured, consistent KPI framework to measure and optimize performance across all marketing initiatives
• Establish benchmarking practices to identify trends, determine areas for improvement, and evaluate marketing’s impact on broader organizational objectives
• Design and oversee measurement dashboards that track media performance, campaign impact, creative effectiveness, and audience outcomes (e.g., shifts in gender equity in computer science interest)
• Create a unified learning agenda focused on designing, implementing, and analyzing creative and media tests across paid, earned, and owned channels to improve performance and inform strategy
• Partner with channel owners to monitor ongoing KPI tracking for all channels, ensuring real-time data analysis to support spending adjustments, creative testing, and audience targeting
• Implement, monitor, and manage pixels and other tracking tools across platforms to ensure accurate data capture for marketing performance analysis
• Set up, organize and manage streams across multiple data sources to flow into a single dashboard (Tableau)  for a multi-purpose analytical view
• Identify anomalies and escalate any critical issues - such as unexpected changes in engagement or traffic patterns, ensuring rapid response and resolution
• Produce regular reporting (i.e., monthly, quarterly, campaign-specific) with insights on  channel metrics, creative effectiveness, and other actionable recommendations for optimization
• Translate analytics into clear, actionable recommendations to inform marketing decisions and enhance ROI
• Share key learnings and insights with cross-functional teams to foster a culture of continuous improvement

Benefits

• Technology subsidy consistent with our Bring Your Own Device environment
• Flexible, engaging, and remote working environment
• Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend