Remote B2B Lead Generation Automation Specialist

Summary

The job is for a remote, full-time position at HomeBuddy, a fast-growing home improvement platform. The role involves automating and improving the pre-sales B2B outbound funnel. The employee will manage and improve tools for list building, email personalization, and campaign management. Flexible working hours are offered, with availability required during core hours from 9 AM to 2 PM CDT.

Requirements

• 3+ years of experience in B2B marketing, outbound or sales automation in SaaS
• High standards for work, quick task execution, and a continuous learning mindset
• Expertise in email validation, SPF, DKIM, DMARC, enrichment, and other relevant areas
• Experience with tools such as HubSpot, Lemlist, ZoomInfo, Apollo.io, Smartlead, Instantly, VoilaNorbert, Uplead, Seamless, Quicklines, SmartLead, Lemlist, MailShake, and Zapier
• Proficiency with Clay, Aplify, LinkedIn Sales Navigator, and other cold-email tools

Responsibilities

• Managing and improving tools for list building, email validation, email warming, domain reputation, and cold email software
• Integrating various automation tools to streamline processes
• Creating automated Clay tables for prospecting and email personalization specifically using waterfall techniques
• Creating enrichment processes using scraping tools
• Developing and implementing a LinkedIn prospecting strategy using LinkedIn Sales Navigator
• Implementing industry best practices for automation, email deliverability, and compliance in order to meet inbox criteria and avoid spam filters
• A/B test email variations, monitor campaign analytics for optimal performance, and analyze responses to improve audience targeting

Preferred Qualifications

Experience in the Home Improvement industry

Benefits

• Freedom to work from anywhere without being tied to one place
• Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays
• Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity
• Feel valued and appreciated with an industry-leading compensation package
• Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success
• Enhance your well-being with our allowance program covering fitness activities and mental health programs
• Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences