Demand Generation Specialist

Summary

Join PFL, a leading print and direct mail company, as a Demand Generation Specialist. You will be responsible for creating engaging B2C and B2B marketing campaigns across various channels to drive lead generation and revenue growth. Collaborate with e-commerce teams, marketing colleagues, and leadership to execute and analyze campaigns. Develop expertise in top accounts and buyer journeys, managing social media presence and creating always-on direct mail programs. This role requires a marketing degree, 3+ years of experience in a relevant field, strong communication and project management skills, and a passion for results-driven marketing. The position offers a competitive salary, full benefits, and potential for remote work.

Requirements

• Business or Marketing degree and 3+ years of marketing experience
• Attention to detail and strong project management abilities
• Exhibits strong communication skills, both written and verbal; and is responsive to direct feedback
• 3+ year of experience creating marketing campaigns in a printing or e-commerce environment
• Deep passion for marketing and creating campaigns deliver results and solve key challenges for our buyers
• Outstanding communication skills, both written and verbal
• Strong time management and project management skills
• Demonstrated ability to build and maintain cross-functional relationships and incorporates feedback
• Curiosity and a bias toward action
• Metrics-oriented, ensuring campaigns drives engagement that leads to revenue growth
• Ability to adapt and thrive in a fast-paced, high-growth company
• Able to represent Printing for Less and the values we stand for: People, Relationships, Progress, Results

Responsibilities

• Create dynamic campaigns leveraging digital, email, direct mail, social and other marketing channels
• Work with the e-commerce teams to drive campaign adoption and enable them to play a key role in campaign execution and follow-up
• Partner across the marketing team to create campaigns that reinforce the Printing for Less brand and key messaging
• Create weekly reports to measure, analyze, and refine campaigns to improve outcomes. And share these reports regularly with marketing and e-commerce leadership
• Become expert on our top accounts, and create tailored campaigns that align to our ABM approach
• Become expert on the buyer’s journey and which tactics align best at various stages of the funnel
• Manage the Printing for Less social media presence in partnership with the PFL social media team
• Create always-on direct mail programs that leverage PFL’s technology and methodologies
• Perform ongoing analysis of industry competitors and competitive products

Benefits

• Salary range is $65-75k depending on experience
• Full-time position with complete benefit package including health, 401K, disability, PTO, paid parental leave and more
• Remote work may be available in AR, AZ, FL, IN, KY, MI, MT, NC, NJ, NY, OR, OH, SC, TX, UT, VA, WA