B2B Marketing Manager
closedSezzle
π΅ $90k-$120k
πRemote - United States
Job highlights
Summary
The job is for a B2B Marketing Manager at Sezzle, a fintech company that offers interest-free installment plans. The role involves developing and executing the company's B2B marketing strategy, managing multi-channel campaigns, creating content, managing events, and meeting minimum requirements.
Requirements
- Bachelor's degree in Marketing, Business, Sales, or related field
- Minimum 5 years of B2B experience, preferably with FinTech knowledge
- Strong understanding of B2B marketing strategies, tactics and best practices
- Proficiency in marketing automation tools, CRM systems, analytics platforms and ABM tools/techniques
- Excellent written and verbal communication skills
- Strong creative and analytical thinking and a strong ability to problem solve
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Knowledge of online advertising, content creation, event management and B2B marketing best practices
- Strong ability to interpret data with a high attention to detail to drive marketing decisions
- Proven track record of coordinating cross-departmental alignment
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with the Revenue teamβs sales goals
- Collaborate closely with sales to align marketing efforts with clear and measurable business objectives
- Work closely with Sales to develop the B2B customer experience journey, identifying critical research and decision-making inflection points and a strategy to support that journey
- Manage the analytics surrounding the B2B marketing efforts
- Plan, create, and manage multi-channel B2B marketing campaigns, including ads, videos, social media, and coordinating press releases and events
- Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness
- Ensure consistent brand messaging and positioning across all B2B marketing channels
- Lead the development of high quality B2B marketing content such as whitepapers, case studies, blog posts, press releases and videos
- Manage the B2B content calendar and ensure timely delivery of all marketing materials
- Plan and execute industry events, trade shows, webinars and other B2B marketing events designed to grow B2B business goals
- Coordinate event logistics, marketing materials and post-event follow-up activities
- Help set event goals and evaluate event success and ROI to inform future event strategies
Preferred Qualifications
Previous experience with Salesforce, Google Analytics and ABM software is a plus
Benefits
The compensation range for the role is $90k - $140k OTE including base and variable
This job is filled or no longer available
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