B2B Marketing Manager

Summary

Join Thumbtack's B2B Marketing team as an Account-Based Marketing Growth Manager. You will design and execute ABM strategies targeting high-value accounts to drive revenue growth. Collaborate with cross-functional teams to optimize account prioritization and leverage data-driven insights. This role demands strategic thinking, data fluency, and operational excellence. You will develop personalized, multi-channel campaigns and monitor campaign performance, providing actionable insights. Lead experiments to test new acquisition strategies and manage ABM tools and platforms. Thumbtack offers a virtual-first work model with various benefits.

Requirements

• 6+ years of experience in B2B marketing with a strong focus on account-based marketing or customer engagement
• Proven track record of developing and executing ABM campaigns that deliver measurable business results
• Strong strategic and analytical skills, with the ability to interpret data and apply insights to optimize marketing programs
• Experience collaborating cross-functionally with Sales, Product Marketing, and Operations to align efforts and drive results
• Proficiency in marketing technology platforms, including ABM tools, marketing automation systems, and CRMs like Salesforce

Responsibilities

• Develop and execute end-to-end account-based marketing (ABM) strategies to target key accounts and drive revenue growth
• Design personalized, multi-channel campaigns leveraging email, direct mail, social media, and in-app experiences to engage pros effectively
• Partner closely with Sales and Product Marketing teams to align ABM strategies with company goals and create tailored sales playbooks and marketing collateral
• Use data and insights to identify high-value opportunities, prioritize accounts, and refine campaigns for maximum impact
• Monitor and report on campaign performance, providing actionable insights to optimize strategies and achieve measurable outcomes
• Lead experiments to test new acquisition strategies and scale successful initiatives across key markets
• Manage ABM tools and platforms, ensuring seamless integration with Salesforce, Pardot, Looker, and other Martech systems

Preferred Qualifications

• Experience in the home services or tech industries
• Familiarity with Donald Miller’s StoryBrand framework for crafting clear, customer-centric messaging
• An MBA or related certifications in ABM, demand generation, or digital marketing
• Experience working in a virtual-first, remote environment

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being