B2B Marketing Specialist

Summary

Join PlaytestCloud, a leading video game feedback platform, as a creative B2B Marketing Specialist! This role offers hands-on experience in strategic marketing initiatives within a supportive and collaborative environment. You will contribute to content creation, social media management, and marketing analytics. The ideal candidate possesses 2+ years of B2B marketing experience, strong copywriting skills, and excellent project management abilities. We offer a remote-first work model, competitive compensation, professional development opportunities, and a fun, inclusive company culture. We encourage all qualified candidates to apply, regardless of whether they meet all listed requirements.

Requirements

• 2+ years of experience in marketing role: B2B content or equivalent similar experience
• Strong English copywriting and communication skills
• Strong project management or organizational skills
• Fluency in digital tools

Responsibilities

• Help to brainstorm new creative opportunities
• Support marketing roadmap and contribute content ideas
• Support with sourcing content topics
• Assist with copywriting for newsletter, blog, ads and social posts
• Monitor social accounts, schedule posts
• Review analytics and marketing performance metrics with the team
• Share ownership in the visual brand and consistency of assets
• Use templates to create or update content
• Share marketing initiatives with the company to build excitement and support
• Help to maintain and update the content archives
• Coordinate with freelancers on deadlines and delivery
• Support with event planning (virtual and onsite)

Preferred Qualifications

• User Research or Gaming Experience
• Graphic design skills (Canva, Figma, Adobe)
• Hubspot
• Webflow
• Performance marketing
• Video editing
• Previous startup, freelance or entrepreneurial experience

Benefits

• Remote-first work model: We offer the option to work up to 100% remotely. Nevertheless, you're also welcome to work from our office in beautiful Berlin-Charlottenburg
• You get a budget for professional growth opportunities, conferences, team building, and, if you wish, German language lessons
• 27 vacation days + additional time off on December 24th and 31st
• Seniority days (additional time off, based on the time being employed with us)
• You get a MacBook, an additional screen, and all the equipment you need to do a great job. Additionally, you get a budget to set up your home office environment
• Strong culture: We have a feedback-driven company culture that is open to trying new paths, where the best idea wins
• Regular team events, game sessions and other fun activities for everyone who wants to attend
• Pet-friendly office
• Birthday presents and Anniversary charity donations
• Summer & winter celebrations (bringing all employees together)
• Contribution to the occupational pension plan (bAV)
• Net wage optimization (wherever possible and wanted)
• Liberal policy around working from countries that are not your primary residence (workations)
• Our company language is English