B2B Marketing Strategist

Summary

Join Nectar, a fully remote digital marketing agency, as a data-driven B2B Marketing Strategist to lead demand generation. You will define quarterly goals, refine ICPs, and lead go-to-market campaigns across various channels. Responsibilities include owning the RevOps stack, enabling sales, monitoring KPIs, and collaborating with cross-functional teams. The ideal candidate possesses 3–5 years of B2B demand generation experience, a strong understanding of B2B buying journeys, and proficiency in attribution modeling and performance tracking. Experience with HubSpot, GA4, and LinkedIn Campaign Manager is required. Nectar offers competitive compensation, PTO, sick days, and a supportive remote work environment.

Requirements

• 3–5 years of B2B demand gen or growth marketing experience (agency or SaaS background is a plus)
• Strong understanding of long-cycle, multi-stakeholder B2B buying journeys
• Proficiency in attribution modeling, funnel analysis, and performance tracking
• Experience with tools like HubSpot, GA4, LinkedIn Campaign Manager, and project tracking platforms (Monday.com, Asana, Trello)
• Clear communicator who thrives in async and cross-functional team environments
• Must be available during U.S. business hours (EST/PST overlap)

Responsibilities

• Define quarterly goals for MQLs, SQL conversion, and pipeline contribution, and drive the programs that hit them
• Refine ICPs and positioning based on buyer insights, pain points, and competitive research
• Lead go-to-market campaigns across LinkedIn, email, Google Ads, ABM, and strategic sponsorships
• Collaborate across content, paid, and design to bring campaigns to life with compelling messaging and creative
• Build campaigns that span the full funnel—awareness, consideration, and conversion
• Own the RevOps stack (HubSpot, GA4, 6sense, LinkedIn Ads, etc.) and ensure it’s driving results
• Enable sales with decks, battlecards, demos, sequences, and a friction-free MQL → SQL handoff
• Monitor and optimize key KPIs, including CPL, CAC, pipeline velocity, and lead attribution
• Work closely with Paid Media Manager to refine budget allocation and performance
• Lead or collaborate with writers, designers, and/or external agencies to execute campaign components
• Analyze funnel performance and campaign results; test, iterate, and scale what works
• Provide weekly reporting to executive leadership—surface quick wins, spot bottlenecks, and recommend next bets
• Stay up to date on marketplace and Amazon trends to inform positioning and timely plays

Preferred Qualifications

• SEO experience or content strategy background
• Familiarity with Salesforce, 6sense, or similar RevOps tools
• Experience with event marketing or partner/channel marketing programs

Benefits

• Compensation in USD
• PTO: 10~15 days
• Sick Days: 5 days