Senior Lifecycle Marketing Strategist

Summary

Join Typeform as a Senior Lifecycle Marketing Strategist to build and execute strategies to reduce churn and increase customer lifetime value. You will design and implement behavior-driven lifecycle campaigns, focusing on re-engagement, product adoption, and expansion opportunities. The role involves building churn reduction strategies, launching re-engagement and win-back flows, running experiments, enhancing automation and targeting, and measuring and reporting impact. You will collaborate with cross-functional teams, including Product, PMM, Content, and Data. This position requires a strong understanding of lifecycle marketing, segmentation, churn analysis, and behavior-based targeting. Success in this role will directly impact revenue and customer health.

Requirements

• Proven experience running lifecycle or retention marketing programs in B2B SaaS or product-led growth environments
• Strong understanding of segmentation, churn analysis, and behavior-based targeting
• Hands-on expertise with lifecycle marketing tools (e.g., Iterable) and in-product messaging platforms
• Analytical mindset with the ability to turn data into actionable strategies
• Collaborative and proactive—skilled at working across teams and influencing roadmaps
• Comfortable executing tactical campaigns while shaping long-term strategy

Responsibilities

• Build a churn reduction strategy: Partner with Data to define churn risk models and segment users by risk level
• Launch re-engagement journeys: Design, test, and optimize campaigns that proactively address churn at key lifecycle stages (onboarding, activation dip, renewal)
• Develop win-back flows: Create targeted campaigns to re-engage churned users and address cancellation drivers
• Run experiments: Establish an experimentation roadmap across email, in-app, and embedded messaging to test reactivation and value reinforcement tactics
• Enhance automation & targeting: Improve workflows, targeting logic, and personalization within Iterable and other lifecycle tools
• Measure & report impact: Define KPIs for churn reduction, monitor performance, and share insights that shape retention and product strategies
• Partner across teams: Work with Product, PMM, Content, and Data to align messaging with user behavior and business priorities

Preferred Qualifications

• Built churn reduction or win-back programs from scratch
• Experience using predictive models or advanced segmentation for retention
• Familiarity with experimentation frameworks and lifecycle metrics