Senior Lifecycle Marketing Strategist

Summary

Join Typeform as a Senior Lifecycle Marketing Strategist to elevate user engagement and retention. You will design and execute targeted campaigns across user journey stages, from onboarding to long-term loyalty. Responsibilities include owning and optimizing automated workflows, segmenting audiences, running experiments, and collaborating with cross-functional teams. Initially, you'll support acquisition, expansion, and cross-functional projects, eventually owning end-to-end lifecycle strategies and identifying new growth opportunities. The role requires experience in lifecycle marketing, user segmentation, data analysis, and marketing automation tools. Success in this position will significantly contribute to Typeform's business growth.

Requirements

• Experience designing and running lifecycle marketing programs across multiple channels
• Strong understanding of user segmentation, journey mapping, and personalisation tactics
• Proven ability to analyse data, measure results, and optimise campaigns
• Hands-on experience with marketing automation tools and experimentation frameworks
• Collaborative mindset and ability to work effectively with cross-functional teams
• Comfort balancing short-term execution with long-term strategic thinking

Responsibilities

• Identify growth and expansion opportunities across the user journey
• Own and enhance automated workflows that deliver timely, relevant messaging
• Develop and execute targeted campaigns for acquisition, expansion, and retention
• Segment users and map journeys to create personalised engagement strategies
• Analyse and report on campaign performance, sharing insights and recommendations
• Plan and run experiments to improve key lifecycle metrics
• Partner with PMM, Brand, Content, and Product teams to deliver cross-functional projects

Preferred Qualifications

• Experience building expansion strategies from the ground up
• Background in B2B SaaS or product-led growth environments
• Familiarity with in-product messaging platforms